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Say It With Charts Complete Toolkit (Set 2) : Marketing/Sales/Adv & Promo - Gene Zelazny

Say It With Charts Complete Toolkit (Set 2)

Marketing/Sales/Adv & Promo

Book with Other Items Published: 1st December 2006
ISBN: 9780071474702
Number Of Pages: 312

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The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations

Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling "Say It With Charts" with his "Say It With Charts Workbook" into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on: The different types of charts for any presentation Audience-tested techniques for communicating information Hands-on recommendations for lettering size, color, appropriate chart types, and more Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites Tactics for customizing graphics to specific audiences

Introduction: Say It With Chartsp. 1
Choosing Chartsp. 9
Determine Your Messagep. 11
Identify the Comparisonp. 21
Component Comparisonp. 21
Item Comparisonp. 22
Time Series Comparisonp. 22
Frequency Distribution Comparisonp. 22
Correlation Comparisonp. 23
Select the Chart Formp. 25
Pie Chartp. 28
Bar Chartp. 33
Column Chartp. 36
Line Chartp. 38
Dot Chartp. 46
Using Chartsp. 73
Component Comparisonp. 81
Item Comparisonp. 87
Time Series Comparisonp. 97
Frequency Distribution Comparisonp. 119
Correlation Comparisonp. 122
Say It With Concepts and Metaphorsp. 129
Visual Conceptsp. 137
Linear Flowsp. 139
Vertical Flowsp. 142
Circular Flowsp. 144
Interactionp. 148
Forces at Workp. 151
Changing Coursep. 155
Leverage/Balancep. 157
Penetration/Barriersp. 159
Filters/Screensp. 160
Interrelationshipsp. 161
Processesp. 165
Segmentationsp. 166
Visual Metaphorsp. 169
Gamesp. 171
Sportsp. 174
Puzzles/Mazesp. 176
Optical Confusionp. 178
Steps and Stairsp. 180
Strings and Thingsp. 181
Punctuationp. 182
Words, Wordsp. 183
Drips and Dropsp. 185
Office Stuffp. 186
Going and Comingp. 188
Coming and Goingp. 189
Far Outp. 190
Etc.p. 191
Play It With Chartsp. 195
Indexp. 295
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071474702
ISBN-10: 0071474706
Series: Marketing/Sales/Adv & Promo
Audience: Professional
Format: Book with Other Items
Language: English
Number Of Pages: 312
Published: 1st December 2006
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.5 x 18.8  x 1.5
Weight (kg): 0.51
Edition Number: 1

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