We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
Book features :
"In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The Lean methodology has received a lot of press, but the level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too."
Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO
|Running Lean Illustrated||p. 15|
|Document Your Plan A|
|Create Your Lean Canvas||p. 23|
|Identify the Riskiest Parts of Your Plan|
|Prioritize Where to Start||p. 49|
|Get Ready to Experiment||p. 57|
|Systematically Test Your Plan|
|Get Ready to Interview Customers||p. 71|
|The Problem Interview||p. 81|
|The Solution Interview||p. 95|
|Get to Release 1.0||p. 111|
|Get Ready to Measure||p. 121|
|The MVP Interview||p. 127|
|Validate Customer Lifecycle||p. 135|
|Don't Be a Feature Pusher||p. 145|
|Measure Product/Market Fit||p. 155|
|Appendix: Bonus Material||p. 173|
|Table of Contents provided by Ingram. All Rights Reserved.|
Series: Lean Series
Number Of Pages: 240
Published: 23rd March 2012
Publisher: O'Reilly Media, Inc, USA
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 1.8
Weight (kg): 0.45
Edition Number: 2
Edition Type: Revised