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Running Lean : Iterate from Plan A to a Plan That Works - Ash Maurya

Running Lean

Iterate from Plan A to a Plan That Works


Published: 6th March 2012
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Published: 24th February 2012
Format: PDF

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan's course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
"In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The Lean methodology has received a lot of press, but the level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too."
-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO

Forewordp. XIII
Prefacep. XVII
Introductionp. XXI
Meta-Principlesp. 3
Running Lean Illustratedp. 15
Document Your Plan A
Create Your Lean Canvasp. 23
Identify the Riskiest Parts of Your Plan
Prioritize Where to Startp. 49
Get Ready to Experimentp. 57
Systematically Test Your Plan
Understand Problem
Get Ready to Interview Customersp. 71
The Problem Interviewp. 81
Define Solution
The Solution Interviewp. 95
Get to Release 1.0p. 111
Validate Qualitatively
Get Ready to Measurep. 121
The MVP Interviewp. 127
Validate Customer Lifecyclep. 135
Verify Quantitatively
Don't Be a Feature Pusherp. 145
Measure Product/Market Fitp. 155
Conclusionp. 169
Appendix: Bonus Materialp. 173
Indexp. 197
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781449305178
ISBN-10: 1449305172
Series: Lean Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 240
Published: 6th March 2012
Publisher: O'Reilly Media, Inc, USA
Country of Publication: US
Dimensions (cm): 23.6 x 15.2  x 1.8
Weight (kg): 0.45
Edition Number: 2
Edition Type: Revised