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Running a Public Relations Department : PR In Practice - Mike Beard

Running a Public Relations Department

PR In Practice

Paperback Published: 1st March 2001
ISBN: 9780749434243
Number Of Pages: 160

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Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on - Identifying the key areas and types of activity - Planning and establishing a long-term strategy - Managing budgets - Building up a team - Handling internal and external relationships - Involving outside consultancies This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved.

About the author
Managing for reputationp. 1
Areas of activityp. 7
Project management techniquesp. 25
Managing programme elementsp. 34
The departmental planp. 48
Managing your budgetsp. 55
Delivering value for moneyp. 64
Creating your teamp. 74
Managing the teamp. 88
Managing internal relationshipsp. 96
The public relations manualp. 104
Managing external relationshipsp. 110
General administrationp. 119
Working with public relations consultanciesp. 128
Managing your own careerp. 139
Public relations education and training matrixp. 149
Indexp. 155
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780749434243
ISBN-10: 0749434244
Series: PR In Practice
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 160
Published: 1st March 2001
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 23.6 x 15.4  x 1.4
Weight (kg): 0.28
Edition Number: 2
Edition Type: Revised