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Roxy's Little Black Book of Tips and Tricks : No-Bullsh*t Guide to All Things PR, Social Media, Business and Building Your Brand - Roxy Jacenko

Roxy's Little Black Book of Tips and Tricks

No-Bullsh*t Guide to All Things PR, Social Media, Business and Building Your Brand

Paperback Published: 28th November 2018
ISBN: 9781760529116
Number Of Pages: 168

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The no-bullsh*t guide to all things PR, social media, business and building your brand.

The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work.

Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.

About the Author

Roxy Jacenko is one of Australia's most influential businesswomen. Creating game-changing public relations agency Sweaty Betty PR at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality. Always seeking new ideas and opportunities, Roxy is the mastermind behind both The Ministry of Talent and Social Union, as well as the author of three fiction books - Strictly Confidential, The Rumour Mill and The Spotlight. She lives in Bondi with her husband and two children.

Industry Reviews

'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'
Helen McCabe, Digital Content Director, Nine

'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'
Jackie O, Radio Personality, KIIS Network

'As the saying goes, "If you want something done, ask a busy person", or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.'
Emily Taylor, Editor, InStyle Australia

Great book, straight to the point and practical


Good little summer read



Unbelievable bad


Just as bad as the author! Rude and obnoxious! Very nassictic. Not worth buying.


I bought this for my 19 year old daughter and she loved it.


I bought this for my 19 year old daughter and she loved it.



This book is a very good 'tips and tricks' book. Easy read


Even though it was an easy read and not the standard I would normally purchase, it was nevertheless, written about a subject to which I wanted some insight. On this point it was reasonably successful. It also gave some insight into her personality, which was a very nice aspect of the book as she is a driven and successful business woman. If you want to read about ruthless business women who get what they want, then this is the book for you. It definitely satisfied this aspect for me.



I love this book !!! Roxy is the best great read


I love Roxy so what's not love to about this book it's a well written page turner for the aspiring entrepreneur loved it !!

Bunbury WA


Roxy's Little Black Book of Tips and Tricks

4.0 5


ISBN: 9781760529116
ISBN-10: 1760529117
Audience: General
Format: Paperback
Language: English
Number Of Pages: 168
Published: 28th November 2018
Country of Publication: AU
Dimensions (cm): 16.5 x 11.0