The no-bullsh*t guide to all things PR, social media, business and building your brand.
The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work.
Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.
About the Author
Roxy Jacenko is one of Australia's most influential businesswomen. Creating game-changing public relations agency Sweaty Betty PR at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality. Always seeking new ideas and opportunities, Roxy is the mastermind behind both The Ministry of Talent and Social Union, as well as the author of three fiction books - Strictly Confidential, The Rumour Mill and The Spotlight. She lives in Bondi with her husband and two children.
'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'
Helen McCabe, Digital Content Director, Nine
'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'
Jackie O, Radio Personality, KIIS Network
'As the saying goes, "If you want something done, ask a busy person", or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.'
Emily Taylor, Editor, InStyle Australia