How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's:
• Dressed up as a member of Kiss every Halloween
• Memorized Led Zeppelin IV at age ten
• Fronted a lip-sync band in junior high
• Worked as a college DJ while he was a college drop-out
In his outrageous memoir, McSweeney's contributor Kennedy chronicles his misadventures at a major record label. Whether he's directing a gangsta rapper's commercial or battling his punk roots to create an ad campaign celebrating the love songs of Phil Collins, Kennedy's in way over his head. And from the looks of those sitting around the boardroom, he's not alone.
Egomaniacs, wackos, incompetents, and executive assistants who know more than their seven-figure bosses round out this power-ballad to office life and rock and roll.
"The music business isn't pretty, but it's pretty funny. Humor writer and McSweeney's contributor Kennedy recounts his short career as a marketing executive for Atlantic Records. . . .Hilarious. . . .A fitfully funny, ultimately sad look at the continuing decay of our popular culture."--Kirkus "Kennedy is a talented humor writer, and the book is riotously funny throughout. . . .Anyone who appreciates good writing will enjoy it. . . .Recommended."--Library Journal "A very funny memoir about [Kennedy's] days as a marketing executive in the currently flailing music business."--GQ "Kennedy's self-deprecating wit is highly appealing."--Booklist "An entertaining explanation of how, after years of stumbling through adulthood, he landed an improbable gig writing and producing ads for Atlantic Records. . . . Kennedy's style--hilarious, paranoid and vulnerable--captures wonderfully the absurdity of the corporate music industry. Readers will appreciate the many lists that pepper the book, including 'Inappropriate Greetings and Salutations for Middle-Aged White Record Executives to Exchange: #1. Hello, Dawg."--Publishers Weekly "Fast-moving and darkly funny, Rock On should be a chart topper."
--People, four star review "Fast-moving and darkly funny, "Rock On" should be a chart topper."
"People," four star review" ""Rock On" is a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making, music-biz hierarchies and sensitive singer-songwriters. . . . Like Walter Mitty in reverse, Kennedy constantly retreats from an absurd corporate environment--equal parts tyranny, vanity and fecklessness--into neurotic internal-reality checks even funnier than the folly all around him."
--"The New York Times Book Review" "Imagine a love child born of "The Office" and "High Fidelity," With "Knocked Up" as the slacker godfather. That captures Dan Kennedy's memoir "Rock On: An Office Power Ballad," his amazingly funny yet perceptive look at rock music and big corporations in crisis."
--"USA Today" "[Rock On] is not just laugh-out-loud funny; it, Aos snort-audibly-on-the-subway funny. . . . [Kennedy] spins his misgivings into hilarious gold, and in the process illustrates how to use your disillusion."
--"Time Out" "New York"