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Rivalry : In Business, Science, among Nations - Reuven Brenner


In Business, Science, among Nations

Paperback Published: 25th June 1990
ISBN: 9780521385848
Number Of Pages: 256

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Rivalry is an attempt to understand facets of entrepreneurial societies by integrating the economic analysis with historical, political and psychological considerations, customarily shunned by economists. The author argues that decisions to make new business ventures, and readiness to take risks are both related to concepts of ranking hierarchies on local, national or international levels. He then constructs a theory of business enterprise and of rivalry supported by evidence on entrepreneurship, innovation, advertising, all examined with their historical, political or organisational concerns. This notion of rivalry among businessmen is used to derive guidelines for anti-trust legislation. Instead of pricing, profitability, concentration ratios and other criteria used today to infer non-competitive behaviour, he suggests using a measure of a firm's relative rate of innovation to infer it. By extending the notion of rivalry to the political sphere, national and international, guidelines are derived to evaluate the performance of state-owned enterprises and to examine policies related to free trade.

Industry Reviews

"Reading Brenner will illuminate the analysis of business behaviour, highlighting the need to understand the 'leapfrogging' game in any interpretation of a firm's rate of growth. Competition and risk are crucial phenomena affecting a firm's performance, and the human response must lie at the centre of any study of business history. This will make Rivalry an important text for anyone considering such issues." J.F. Wilson, Business History "This is an important book. Schumpeter would have been impressed." Graham Bannock, Business Economist "Rivalry, extensively researched and documented, is a badly needed, cogently argued, clearly written reaction against static, esoteric economic model building." R.O. Werner, Choice "The quest for a parsimonious theory of economic change is hardly novel. It is comparatively rare, though, that historical and contemporary fact are allowed to act as the judge of whether the theoretical enterprise should stand or fall. Reuven Brenner's Rivalry: In Business, Science, among Nations makes refreshing reading for its painstaking effort to provide empirical support for the argument." Edward H. Lorenz, Business History Review

Prefacep. ix
Theory of the entrepreneurial firmp. 1
What is a "market"?p. 1
Decision making and the goal of enterprisesp. 3
What do firms do?p. 16
Hierarchy, leapfrogging, and productivityp. 19
Where is the demand curve?p. 21
Conclusionsp. 26
Who are the entreprenuers? (or, don't confuse brains with a bull market)p. 29
Adversity and entrepreneurshipp. 30
Luck, wealth, and diminished entrepreneurshipp. 37
Entrepreneurship - some broader perspectivesp. 42
Conclusionsp. 44
Competition - the leapfrogging gamep. 46
"Competition" definedp. 47
Prices and sizes of enterprisesp. 49
Monopolies and oligopoliesp. 57
Innovations or prices? A criterion for competitive behaviorp. 62
Conclusionsp. 75
Advertising, memory, and customp. 77
Theory of memory and consumer behaviorp. 78
Advertising fa ts, or why are you paying $2.99 for a widget?p. 80
Melodies and memoriesp. 82
Advertising and other sources of informationp. 84
Catchy phrases or fraudulent advertising? Policy implicationsp. 86
Noncustomary behavior, innovations, and advertisingp. 88
Conclusionsp. 93
Inventions and innovations in business and sciencep. 97
Economics and creativity: words and factsp. 98
Inventions and innovations: further implications for the theory of the firmp. 105
The resistance to innovations in business and sciencep. 110
Inventions and crisesp. 122
Origins of state-owned enterprisesp. 124
State-owned enterprises - in what context?p. 124
Economies of scales and externalities - where are the facts?p. 125
The emergence of state-owned enterprises - regularitiesp. 131
Decision making and the role of the statep. 135
State-owned enterprises - further evidencep. 138
Policy implicationsp. 143
Restoring the wealth of nationsp. 146
Industrial policies - a brief historical perspectivep. 147
Free trade, R and D, and politics: myths and factsp. 150
More on policyp. 155
Conclusionsp. 158
Appendixesp. 161
Decision making and uncertainty: a dynamic approach - Appendix to Chapter 1p. 161
Ownership and decision making - Appendix to Chapter 6p. 170
Notesp. 173
Referencesp. 211
Name indexp. 235
Subject indexp. 241
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780521385848
ISBN-10: 0521385849
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 25th June 1990
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.8 x 15.2  x 1.5
Weight (kg): 0.38