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Risk Communication : A Mental Models Approach - M. Granger Morgan

Risk Communication

A Mental Models Approach

Hardcover

Published: 22nd September 2014
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This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

Introduction
The Carnegie Mellon mental models approach
Creating an expert model of the risk
Mental model interviews
Confirmatory questionnaires
Development and evaluation of communications
Case studies: applications to environmental risks
A mental models approach to HIV/AIDS
Some concluding remarks
Appendices
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521802239
ISBN-10: 0521802237
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 366
Published: 22nd September 2014
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 23.11 x 15.75  x 2.54
Weight (kg): 0.6