Revenue management experts would describe the goal of revenue management with the phrase, "to charge the right price, to the right customer, for the right product, through the right channel, at the right time." Achieving that goal, however, is not as easy as one might think. Revenue Management for the Hospitality Industry provides current and aspiring revenue managers with the practical knowledge to achieve this goal.
Written not just in an easy-to-read, but also an easy-to-understand manner, Revenue Management for the Hospitality Industry explores the many topics that form the foundation of this subject, as it relates to both the lodging and foodservice industries. It delves into the principles of economics, pricing theory, accounting principles, marketing concepts, front office management, ethics in pricing, and leadership skills through the use of practical examples taken from real-world situations.
Drawing from sources inside as well as outside the hospitality industry, Revenue Management for the Hospitality Industry provides the tools to make the reader one of the rare individuals with a thorough understanding of customer-centric revenue management in the hospitality Industry. Having this understanding will allow the reader to enhance their company's performance, as well as their own career.
Chapter 1: Introduction to Revenue Management.
Chapter 2: Strategic Pricing.
Chapter 3: Value.
Chapter 4: Differential Pricing.
Chapter 5: The Revenue Manager's Role.
Chapter 6: Forecasting Demand.
Chapter 7: Inventory and Price Management.
Chapter 8: Distribution Channel Management.
Chapter 9: Evaluation of Revenue Management Efforts in Lodging.
Chapter 10: Revenue Management for Food and Beverage Services.
Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.
Chapter 12: Specialized Applications of Revenue Management.
Chapter 13: Building Better Business.
Tertiary; University or College
Number Of Pages: 528
Published: 19th October 2010
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 23.15 x 19.05
Weight (kg): 0.89
Edition Number: 1