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Rethinking Health Promotion : A Global Approach - Theodore H. MacDonald

Rethinking Health Promotion

A Global Approach

Paperback Published: 20th June 2005
ISBN: 9780415164757
Number Of Pages: 244

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In today's world 'health' means far more than merely the absence of illness. In Rethinking Health Promotion Theodore H. MacDonald sweeps away the confusion surrounding the function and position of health promotion. He argues that, far from being a modern innovation, health promotion has existed as a distinct and separate enterprise for as long as biomedicine and cautions against health promotion becoming organized merely an off-shoot of medical care.
Drawing on the author's experience as a World Health Organisation consultant, the book also tackles the question of whether health promotion has relevance on an international scale or whether it is purely a eurocentric phenomenon. Against this background individual chapters explore universal factors such as sexual health, diet, unemployment, alcohol and tobacco use.
With its critical and historical approach this book breaks new ground in assessing health promotion and will be stimulating reading for the wide variety of students and professionals studying health promotion.

Industry Reviews

"The differences in cultural values...and the implications for health promotion are a potentially fascinating field study. This author is to be congratulated for opening the door on that possibility...." -"Health Promotion Practice, April 2000 ..."insightful text." -"Philadelphia New Observer, Nov 25, 1998

Prefacep. ix
Health Promotions Ancient and Modern and Their Relationship to Biomedicinep. 1
Health Promotion: What is It and Where is It Going?p. 10
Notep. 19
Origins and Interpretations of First World Health Promotionp. 20
Health Promotion: a Eurocentric Phenomenonp. 33
Biomedicine and Health Promotion in Britainp. 45
The 'Health of the Nation' Targets and Health Promotionp. 59
Sexual Health Promotion and Its Evaluationp. 70
Diet and Health Promotionp. 84
The Ethics of Health Promotionp. 96
Health Promotion and the Mass Mediap. 109
Health Promotion in the Context of Employment and Unemploymentp. 122
Health Promotion and Tobacco Usep. 146
Use and Abuse of Alcohol: a Health Promotion Perspectivep. 160
The Problem of Assessing Health Promotion Initiativesp. 180
Referencesp. 195
Indexp. 223
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415164757
ISBN-10: 0415164753
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 244
Published: 20th June 2005
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.3
Weight (kg): 0.35
Edition Number: 1