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Retailing : An Introduction - Roger Cox


An Introduction

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"Cox and Brittain provide an excellent grounding in all the operational systems of retailing, including interactions of consumers with retail environments, how marketing strategy is implemented via elements of the retail mix. The authors outline the skills store managers need to operate in business. Students and retailers alike can learn much from this book." Grete Birtwistle, Head of Division of Marketing, Glasgow Caledonian UniversityRetailing: An Introduction, 5th edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organization's activities, so that the reader will have a solid platform on which to build. Intended not only for college and university students, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require further knowledge of the way retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject. "This is an excellent book that provides a comprehensive and readable introduction to all aspects of retailing and the fundamental elements of retail management." Graham Beaver, Professor of Corporate Strategy, Nottingham Business SchoolNew to this edition! Coverage of internet and online retailing New chapter on general management with a focus on the skills managers need to succeed New section on supply chain management Fully updated bibliography and list of retail trade associations"This is an extremely comprehensive and detailed evaluation of contemporary retailing. Not only a robust account of the theory that underpins the topic, this book is communicated in a language that can be easily translated into strategic implementation in the retail business environment. This book, in my view, is the best introductory guide both for students and ambitious retail managers." Tony Robertson, Head of Department Stores, The Co-operative GroupRoger Cox has 25 years experience in the retail sector with such companies as Sainsbury, Philips and NCR. He currently works as a freelance trainer and research consultant. He has taught on all CIM courses at both Certificate and Diploma levels at London Guildhall University, NIOS Apeldoorn, Landsdowne and Martran Colleges, London. He has published five books and served as a CIM examiner for 12 years. Paul Brittain is a Senior Lecturer in Marketing and Retailing at Nottingham Business School, Nottingham Trent University. He has 20 years' experience of teaching retailing and has acted as a consultant to many of the major British retail companies including Marks and Spencer, Boots and The Co-operative Group. He has also carried out research for companies as diverse as PricewaterhouseCoopers, Eversheds and Nottingham Building Society.

Part One Retailing and the consumer
1. The retail industry
2. Retail organizations
3. Economics of retailing
4. Grand strategies
5. International retailing
6. Retail planning and strategy
7. Retailing research
8. The retailing environments
9. Consumer buying behaviour
10. Segmentation
Part Two The retail mix
11. Store location
12. Product decisions
13. Buying
14. Stock management
15. Pricing
16. Advertising
17. Personal selling
18. Sales promotion and public relations
19. Atmosphere and layout
20. Customer service decisions
Part Three Administration
21. General management
22. Financial planning
23. Human resources
24. Property and location development
25. Store management
26. Technology in retailing
27. Retailing and the law
28. The future of retailing
Appendix 1 Bibliography
Appendix 2 Retail trade associations


ISBN: 9780273678199
ISBN-10: 0273678191
Series: Frameworks
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 352
Published: 11th March 2004
Country of Publication: GB
Dimensions (cm): 23.4 x 17.4  x 1.9
Weight (kg): 0.58
Edition Number: 5
Edition Type: Revised