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Retail Management : Frameworks Series - Roger Cox

Retail Management

Frameworks Series

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Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.Retail Management offers a clear, up-to-date and concise introduction to retailing and is suitable for both practitioner and student alike. Its three parts cover:? Retailing and the consumer: the relationship between consumer and retailer, and the methods of researching that interaction.? The retail mix: the blend of strategies required to appeal to target customers and satisfy customer requirements.? The administration of retailing: planning and performance measurement, and the law relating to retailing.This fourth edition is fully updated and includes new chapters on IT in retailing and the future of retailing, together with expanded material on strategy, economic issues and the law. It is illustrated throughout with examples, figures and tables, and each chapter concludes with 'progress test' questions.Roger Cox is visiting lecturer at London Guildhall University and a training and research consultant. Paul Brittain is Senior Lecturer in Retailing and Marketing at Nottingham Business School, Nottingham Trent University.

Retailing and the Consumerp. 1
The retail industryp. 3
Retail organizationsp. 9
Economics of retailingp. 26
Grand strategiesp. 35
International retailingp. 44
Retail planning and strategyp. 54
Retailing researchp. 63
The retailing environmentsp. 75
Consumer buying behaviourp. 84
Segmentationp. 95
The Retail Mixp. 105
Store locationp. 107
Product decisionsp. 126
Buyingp. 137
Stock managementp. 149
Pricingp. 165
Advertisingp. 177
Personal sellingp. 186
Sales promotion and public relationsp. 194
Atmosphere and layoutp. 203
Customer service decisionsp. 218
Administrationp. 227
Financial planningp. 229
Human resourcesp. 243
Property and location developmentp. 257
Unit managementp. 275
Technology in retailingp. 286
Retailing and the lawp. 297
The future of retailingp. 314
Appendix 1 Bibliographyp. 319
Appendix 2 Case studiesp. 320
Indexp. 331
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780273634287
ISBN-10: 0273634283
Series: Frameworks Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 368
Published: 1st January 2000
Country of Publication: GB
Dimensions (cm): 23.5 x 16.51  x 2.54
Weight (kg): 0.57
Edition Number: 4
Edition Type: Revised