Retail Ideas 101 is a marvelous resource for anyone who is thinking of going into business, is about to open a retail establishment or who has been in the retail business for a number of years. The author invites the reader to hi-lite, underline or dog-ear the pages for a ready reference to utilize those ideas to jump start any number of promotions, sales or events. The book will demonstrate how to attract new customers, how to utilize your store's windows, departments, lighting, music and even how to stimulate excitement with your own sales people. It will further illustrate the "Do's" and "Don'ts" of advertising and will direct you to publications and tools to aid in your profitability pursuit. Retail Ideas 101 is a fast read and may very well change the course of your thoughts and actions regarding your own store traffic, sales and profits. If merely one idea is successfully used-the small cost of this book will be well worth the investment.