Track My Order
Help Centre
1300 187 187
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Responsibility in Strategic Communication : Truth or Trap? - Denisa Hejlová

Responsibility in Strategic Communication

Truth or Trap?

By: Denisa Hejlová (Editor), Petra Koudelková (Editor), Hana Moravcová (Editor), Stefania Romenti (Editor), Chiara Valentini (Editor)

eBook | 17 February 2025

At a Glance

eBook

RRP $230.79

$196.99

15%OFF

or 4 interest-free payments of $49.25 with

 or 

Instant Digital Delivery to your Booktopia Reader App

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

on

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingPublic RelationsBusiness Communication & PresentationCorporate Governance

More in Public Relations

The Thank You Economy - Gary Vaynerchuk

eBOOK

The Thank You Economy

eBook

$13.99

Public Relations Writing - James Mahoney

eTEXT

Public Relations Writing

eText

$83.60

Living with Intention - Anton T

eBOOK

Living with Intention

eBook

$14.99

This product is categorised by