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Research, Principals and Practices in Visual Communication - John Ball

Research, Principals and Practices in Visual Communication

By: John Ball (Editor), Francis C. Byrnes (Editor)

Paperback Published: 5th September 2000
ISBN: 9781593111403
Number Of Pages: 172

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As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.

Process : the conceptual basis for communication studyp. 1
The interaction model : perception and communicationp. 4
Communication modelsp. 16
The S-M-C-R modelp. 29
The interpreter modelp. 33
Communication effectsp. 38
Perception and visual communicationp. 51
Some other theories of perceptionp. 71
A basis for decisions in planning communicationsp. 79
Research in audio-visual communicationp. 91
Perception and designp. 107
Selection and use of visual mediap. 119
General principles of evaluationp. 129
Administration : visual communication programsp. 138
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781593111403
ISBN-10: 1593111401
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 172
Published: 5th September 2000
Publisher: Information Age Publishing
Country of Publication: US
Dimensions (cm): 28.0 x 21.0  x 0.9
Weight (kg): 0.4