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Research Paradigms, Television, and Social Behaviour - Joy K. Asamen

Research Paradigms, Television, and Social Behaviour

By: Joy K. Asamen (Editor), Gordon L. Berry (Editor)

Paperback Published: 1st November 1997
ISBN: 9780761906551
Number Of Pages: 440

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This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Research Paradigms, Television and Social Behavior
The Complexities of Studying a Complex Medium
Television Research
Past Problems and Present Issues
Quantitative Research Paradigms In The Study Of Television
Major Paradigms and Issues in Television Research
Field of Dreams, World of Realities
Designing Experiments on Television and Social Behavior
Developmental Perspectives
Quasi Experimental Research on Television and Behavior
Natural and Field Experiments
Class, Communication and the Black Self
A Theory Outline
Qualitative Research Paradigms In The Study Of Television
Qualitative Approaches to the Study of the Media
Theory and Methods of Hermeneutic Empiricism
Taking the Interpretive Turn
Qualitative Research of Television and Other Electronic Media
The Integration Of Quantitative And Qualitative Research Paradigms In The Study Of Television
The Analysis of Television Content
Intersection of Instructional Television and Computer Assisted Instruction
Implications for Research Paradigms
Barney and Friends as Entertainment and Education
Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
Studying Television Violence
A Research Agenda for the 21st Century
Epilogue
Research Paradigms, Television and Social Behavior
A Scientist's Contribution to Initiating Social Change
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761906551
ISBN-10: 076190655X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 440
Published: 1st November 1997
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 22.23 x 14.61  x 3.18
Weight (kg): 0.64