* Examines the renewable energy sector and its stakeholders, analyzing the reasons for past failures and the key features of successful policies * Written in clear terms, this book contains the experience of world leaders in this field* Including an executive summary, it will be an essential reference for decision-makers, offering a deep understanding of the underlying mechanismsAt a time when renewable energy attracts varying degrees of political support and mixed success in policy implementation, clear information on why and how to promote renewable energy markets is much needed, for decision-makers in particular. This book meets that need.The reason for exploiting renewable energy sources should not be because they are cheap, or because fossil fuels are running out. The crucial reasons are: saving the environment, developing new industries and establishing more secure sources of energy. This book outlines how renewable energies can be promoted at a political level, encouraging the expansion of current markets and the establishment of new industries. Critical pathways are made clear, and key stakeholders are identified and described. Acknowledging the importance of the media and the interaction between public and private bodies, this book sets out the rules of the game, the stakes and the strategies for success. Contributing authors include: Randy Swisher and Kevin Porter, Rakesh Bakshi, Gordon Edge, Sven Teske and Volker Hoffmann, Jose Luis Garcia and Emelio Menendez.
'Used wisely, the intelligence brought together by the international authors in this book can unlock the full potential of our renewable resources.' Corin Millais, CEO, European Wind Energy Association
'This book is of major importance for the implementation of renewable energy. This is a lively book from which one learns as from a lively teacher.'
Wind Engineering, vol 30 no 1 2006
'Addressing the politics of renewable energy, the key players required to drive energy reform, and those likely to resist change and offering a rare insight into political campaigning on energy.'
Natural Resources Journal, Winter 2006, Vol. 46, No. 1, University of New Mexico
'Essential for the range of stakeholders in the energy and environmental sectors. Clear information on why and how to secure successful renewable energy markets...The book also addresses the politics of renewable energy, the key players required to drive energy reform, and those most likely to resist change.'
Abstracts of Public Administration, Development & Environment (APADE)
'The crucial challenge for the world renewable energy industry is to expand the global market beyond the current handful of key driver countries. This book squares up the past failures and sets out clearly and definitively the essential elements needed to achieve that goal. Mallon's book delves deep into the political process and explains the pressures on policy makers for and against the required energy reform. Used wisely, the intelligence brought together by the international authors in this book can unlock the full potential of our renewable resources.' Corin Millais, CEO, European Wind Energy Association