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Relationships and Networks in International Markets : International Business and Management - H.G. Gemunden

Relationships and Networks in International Markets

International Business and Management

By: H.G. Gemunden (Editor), Thomas Ritter (Editor), Achim Walter (Editor)

Hardcover

Published: 12th March 1998
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The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Chapter headings and section headings: Research on Relationships and Networks: Past - Present - Future
Business Relationships: New Insights
Establishing and Maintaining Business Relationships
Managing Business Relationships
Analysing Business Relationships
Networks: New Concepts and Implications
New Conceptual Contributions to Network Research
Marketing, Purchasing and Networks
Innovation Success and Networks
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780080430638
ISBN-10: 0080430635
Series: International Business and Management
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 480
Published: 12th March 1998
Publisher: Emerald Publishing Limited
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6  x 2.6
Weight (kg): 0.85