Regardless of the specific product or service, or even its price, a sale will not be closed until a trust relationship is developed. A manager will never be a leader until each person on staff accepts and believes in him or her. A friendship is based upon two people selling an ongoing relationship. Relationship Selling labels the principles that create long lasting relationships for sales people. The reader will learn how to understand relate to anyone, based upon his or her wants, needs and desires. The book is easy to read, yet in-depth enough to be used as a training manual by teachers and professors in marketing courses.