Once the decision has been made to adopt automation and artificial intelligence technologies, leaders face difficult and stubborn questions about how to implement that decision: How, when, and where should we apply automation in our organizations? Is it a stark choice between humans versus machines? How do we stay on top of these technological trends as work and automation continue to evolve?
Work and human capital experts Ravin Jesuthasan and John Boudreau argue that leaders need a new set of tools to answer these daunting questions. Going beyond traditional concepts like a "job," Jesuthasan and Boudreau show leaders that automation calls for a reexamination of what a job really is and show how to determine variations of tasks within jobs and then reconstruct those elements into new and different combinations.
Furthermore, transcending the endless debate about humans being replaced by machines, the authors show how smart leaders instead are optimizing human-automation combinations that are not only more efficient but generate higher returns on improved performance.
Based on groundbreaking primary research, this book provides an original, structured approach and a new set of tools for applying automation and artificial intelligence in your organization. Jesuthasan and Boudreau provide a practical four-step framework--deconstruct, optimize, automate, and reconfigure--through which you and others throughout your organization can collaborate to proactively and continuously "reconstruct" work and create optimal human-machine combinations.
With numerous examples of companies that are redefining jobs and work through human-automation combinations and a real-world guide for applying the practical four-step process, Reinventing Jobs gives leaders a more precise, systematic, and actionable way to decide how, when, and where to apply automation.
About the Authors
Ravin Jesuthasan is Managing Director at Willis Towers Watson and a recognized global thought leader on the future of work. He is a member of the World Economic Forum's Steering Committee on Work and Employment and has been recognized as one of the 25 most influential consultants in the world. Jesuthasan has been featured extensively by leading business media including CNN, the BBC, the Financial Times, The Nikkei (Japan), Les Echos (France), Valor Economico (Brazil), and the South China Morning Post.
He is coauthor of Transformative HR and Lead the Work and author of more than 70 articles about work, automation, and human capital.
John Boudreau is Professor of Management Organization at the University of Southern California's Marshall School of Business and Research Director at the university's Center for Effective Organizations. For over 30 years, he has been recognized worldwide for award-winning breakthrough research on the bridge between superior human capital, talent, and sustainable success. He has over 200 publications, including the books Beyond HR, Retooling HR, and Lead the Work, and is frequently featured in Harvard Business Review, Wall Street Journal, Fortune, Fast Company, BusinessWeek, Talent Management, CFO.com, and NPR, among others.
Advance Praise for Reinventing Jobs
Daniel H. Pink, author, Drive and When--
"Reinventing Jobs cuts through the hype and hysteria and shows leaders how to apply automation and artificial intelligence in their organizations. Jesuthasan and Boudreau are the clear-eyed guides every organization needs."
Zhang Ruimin, Chairman and CEO, Haier Group--
"In the age of the Internet of Things (IoT) and AI . . . Reinventing Jobs is a book ahead of its time and points the way to the 'humanization' of the enterprise."
Jim Whitehurst, President and CEO, Red Hat--
"Jesuthasan and Boudreau help us ask the right questions when we're considering where and when to automate. They recognize that automation is not a simple 'rip and replace' of certain jobs and tasks, but rather something that requires a layered approach."
Ralph W. Brown, Chief Technology Officer and Senior Vice President, Research & Development, CableLabs--
"This book provides an excellent, much-needed framework to guide the collaboration necessary among CIOs, CHROs, and other functional leaders to optimize work and the application of automation in today's rapidly changing environment."
Anthony G. Petrello, Chairman, President, and CEO, Nabors Industries--
"A must-read for every CEO. A most thoughtful approach with examples from numerous industries that illustrate that automation and workflow optimization are critical to competing effectively."
Diana McKenzie, Senior Vice President and CIO, Workday--
"Reinventing Jobs is a book that CIOs, CHROs, and all C-suite leaders should read together. This four-step framework takes the guesswork out of building your digital strategy and a future-ready, engaged, and agile workforce."
Saadia Zahidi, Head of Education, Gender and Work and member of the Executive Committee, World Economic Forum--
"Jesuthasan and Boudreau bring an insightful and practical approach to dealing with one of the most significant challenges of the Fourth Industrial Revolution."
Alan May, Chief People Officer, Hewlett Packard Enterprise--
"Jesuthasan and Boudreau offer a comprehensive approach to transforming work while enabling organizations--and individuals--to adapt and thrive."