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Recreational and Environmental Markets for Forest Enterpri - Udo Mantau

Recreational and Environmental Markets for Forest Enterpri

Hardcover Published: 7th June 2001
ISBN: 9780851994802
Number Of Pages: 544

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It is now increasingly recognized that forests have multiple functions, and can provide opportunities for leisure, recreation and tourism, and other environmental benefits, as well as timber. In general, such "public goods" are assumed not to be marketable. However, this book challenges this assumption, and shows how these issues can be tackled from an economics and marketing perspective.
The work is based on an EU-funded project, conducted from four university or research centers: Hamburg (Germany), Padua (Italy), Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries, which provide practical solutions to market these forest enterprises. These empirical data are then related to economic models concerning public goods.

The RES Team
The RES Project - Introduction and Conclusion
Leading Ideas and Basic Assumptions of the RES Project
Summary and Recommendations
Case-study Analysis
The Theoretical Approach in the RES Project
The Empirical Basis
The General Typology of the RES Case-studies
Case-studies - Germany
Case-studies - Italy
Case-studies - Austria
Case-studies - The Netherlands
Economic Strategies for Transformation and Product Development
ERGS and RES Product Characterization
The ERGS Provided by Forestry as a Case of Public Goods/Externalities
Diverse Aspects of the Case-Studies
Empirical Evidence of Transformation/Development Strategies and Techniques: Institutional Changes and/or Marketing Tools
Transformation/Development Paths: RES Products Relationship with Forest-site Conditions
Conclusions: Perspectives for Remuneration of ERGS through Transformation/Development of RES Products
RES Product Typology for Marketing and Contracting Analysis
Marketing Tools for the Development of RES Products
The Strategy of Marketing
The Operative Marketing Mix
Summarizing Conclusions
Contracts and Organizations as a Basis of Market Development
The Reason for Analyzing Economic Institutions and How to Do It
Contracts as Important Formal Institutions
Product Structures, Distribution Channels and Contractual Cooperation in Different Niche Markets
Transaction Costs and their Sources when Offering RES Products
Transaction Qualities and their Influence on Contract Design
General Conclusions
Multifunctional Forest Management
Project Management for RES Projects
Potential Analysis - A Multifunctional Forest Management Tool
Land-use Potential Evaluation and Multiple Land-use Planning
Business Organization and Accounting
Delimitation of Property Rights
Basic Rights Relevant for Forest Land Use in Germany
Relevance of Forest Law for RES Products in Germany
Comparative Study of Access Rights in Different Countries
Final Reflections and Recommendations for German Legislation
Forest Policy Analysis - Evaluation Studies of Public Acceptance
Public Acceptance of RES Products in the Netherlands
Public Acceptance of RES Products in Germany
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780851994802
ISBN-10: 0851994806
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 544
Published: 7th June 2001
Country of Publication: GB
Dimensions (cm): 24.74 x 17.48  x 3.73
Weight (kg): 1.09

Earn 615 Qantas Points
on this Book