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Reassessing the Internationalization of the Firm : Advances in International Marketing - C.N. Axinn

Reassessing the Internationalization of the Firm

Advances in International Marketing

By: C.N. Axinn (Editor), P. Matthyssens (Editor), S. Tamer Cavusgil (Editor)

Hardcover Published: 12th September 2001
ISBN: 9780762307951
Number Of Pages: 288

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As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.

List of Contributors. Preface. Reframing internationalization theory: An introduction. Internationalization and the multinational enterprise: development of a research tradition. Conceptual frameworks on SMEs' internationalization: Past, present and future trends of research. Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad. Market entry and international technology transfer: A case analysis of ten U.S. high-tech firms in China and Southeast Asia. Internationalization reconsidered: New imperatives for successful growth. Firm internationalization and economic performance: A conceptual synthesis and an empirical assessment of the Chinese experience. A generation perspective on small firm internationalization: From traditional exporters and flexible specialists to born globals. The internationalization of industrial purchasing: The example of small Danish manufacturers. Toward a (more) dynamic theory of internationalization: International market withdrawal as empirical extreme.

ISBN: 9780762307951
ISBN-10: 0762307951
Series: Advances in International Marketing
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 12th September 2001
Country of Publication: US
Dimensions (cm): 23.39 x 15.6  x 1.75
Weight (kg): 0.58