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Realty Blogging : Real Estate - Richard Nacht

Realty Blogging

Real Estate

Paperback Published: 1st January 2007
ISBN: 9780071478953
Number Of Pages: 224

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Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? "Realty Blogging" shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away

Forewordp. xi
Prefacep. xiii
Acknowledgmentsp. xvii
Introductionp. xix
Blogging as a Strategic Real Estate Marketing Toolp. 1
Blogs and Technologyp. 2
Ten Strategic Benefitsp. 5
Conclusionp. 8
Search Engine Marketingp. 9
Search Engine Valuep. 10
Expert's Tip: How to Find Good Keywordsp. 14
Expert's Tip: Tag Your Posts for Technoratip. 16
Expert's Tip: Generate the Best Backlinksp. 19
Case Study: Chris Bubnyp. 21
Case Study: David Crockettp. 26
Tags and Permalinksp. 28
Blog Post Contentp. 29
Blog-Specific Search Enginesp. 31
Expert's Tip: Register Your Blogp. 32
Pingingp. 33
Conclusionp. 34
Direct Communicationp. 35
Blogs Create Relationshipsp. 37
Blogs-Personalization Superchargedp. 38
Blog Writing Tipsp. 41
Blog Post Formatsp. 43
Expert's Tip: Blog Writing Suggestionsp. 48
Determine Your Blog's Missionp. 49
Conclusionp. 55
Brand Buildingp. 57
Build Your Brand by Creating an Online Personap. 59
Expert's Tip: Build Your Personal Brandp. 59
Build Your Brand by Promoting Conversationsp. 61
Build Your Brand through Word-of-Mouth (WOM) Marketingp. 64
Build Your Brand through Connectionsp. 67
Build Your Brand by Creating Communitiesp. 67
Build Your Brand Cost-Effectivelyp. 69
Expert's Tip: Use a Blog for Recruiting Purposesp. 70
Partner with Your Customersp. 70
Expert's Tip: Build a Partnership with Your Customersp. 71
Conclusionp. 72
Competitive Differentiationp. 73
Three Examplesp. 74
Create a Vendor Portalp. 76
Revisiting the Community Portalp. 76
Create an Experts' Blog Channelp. 78
Listing Appointmentsp. 79
New Age Farmingp. 80
Conclusionp. 81
Positioning Yourself as the Expertp. 83
Case Study: Charlene Lip. 85
Position Yourself as an Expertp. 86
Expert's Tip: Learn from the Expertsp. 88
How to Position Yourself as an Expertp. 88
Conclusionp. 90
Relationship Marketingp. 91
Blogs as Farming Toolsp. 92
Case Study: Kevin O'Keefep. 92
Benefits of Blogs versus Web Sitesp. 94
Expert's Tip: Use Listings with Blogsp. 97
Community Blogging as a Farming Toolp. 98
Be Innovative in Your Marketing Techniquesp. 100
Conclusionp. 102
Exploiting the Nichesp. 105
Define Your Nichesp. 107
Expert's Tip: Blogging Thrives When Serving a Specific Nichep. 107
Geographic Nichesp. 108
Expert's Tip: Use Your Blog as Your Geographic Nichep. 111
Property Nichesp. 111
Membership Nichesp. 116
Ethnic Nichesp. 116
Gender-Based Nichesp. 119
Age-Based Nichesp. 120
Gay and Lesbian Nichesp. 121
Conclusionp. 122
Media and Public Relationsp. 123
Media Use of Blogs for Source Materialp. 124
Expert's Tip: Gain Media Attentionp. 125
Some New Bloggers Are Journalistsp. 126
You and Your Readers as Mediap. 130
Expert's Tip: Communicate without "Pitching"p. 132
Manage Your Own Online Reputationp. 134
Case Study: Kryptonitep. 137
Conclusionp. 138
Lead Generationp. 139
Establish Customer Relationshipsp. 140
Expert's Tip: Blog for Leadsp. 143
Expert's Tip: Capture Contact Informationp. 144
Using Your Company Web Sitep. 144
Conclusionp. 145
Intranet and Project Managementp. 147
Benefits to Intranet Bloggingp. 149
Make Use of Your Intranet Blogp. 152
Intranet Blog Platform Requirementsp. 156
Conclusionp. 156
Postscriptp. 157
Afterwordp. 161
Ten Things to Consider Before You Start to Blogp. 163
Choosing the Right Blog Platformp. 167
Step-by-Step Guide to Creating Your Own Blogp. 171
Best Directories for Real Estate Marketing Purposesp. 177
Really Simple Syndication (RSS) and How to Use Itp. 183
Indexp. 189
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071478953
ISBN-10: 0071478957
Series: Real Estate
Audience: General
Format: Paperback
Language: English
Number Of Pages: 224
Published: 1st January 2007
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.9 x 15.5  x 1.4
Weight (kg): 0.31
Edition Number: 1