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Reading Images : The Grammar of Visual Design : 2nd Edition - Gunther Kress

Reading Images

The Grammar of Visual Design : 2nd Edition

Paperback Published: 15th May 2019
ISBN: 9780415319157
Number Of Pages: 312

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This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.
Features of this fully updated second edition include:


  • new material on moving images and on colour

  • a discussion of how images and their uses have changed through time

  • websites and web-based images

  • ideas on the future of visual communication.

Reading Images focuses on the structures or 'grammar' of visual design - colour, perspective, framing and composition - provides the reader with an invaluable 'tool-kit' for reading images and makes it a must for anyone interested in communication, the media and the arts.

Praise for the first edition: 'Reading Images is the most important book in visual communication since Jacques Bertin's Semiology of Information Graphics. It is both thorough and thought-provoking; a remarkable breakthrough.' - Kevin G. Barnhurst, Syracuse University, USA

Preface to the second editionp. vii
Preface to the first editionp. ix
Acknowledgementsp. xi
Introduction: the grammar of visual designp. 1
The semiotic landscape: language and visual communicationp. 16
Narrative representations: designing social actionp. 45
Conceptual representations: designing social constructsp. 79
Representation and interaction: designing the position of the viewerp. 114
Modality: designing models of realityp. 154
The meaning of compositionp. 175
Materiality and meaningp. 215
The third dimensionp. 239
Colourful thoughts (a postscript)p. 266
Referencesp. 271
Indexp. 287
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780415319157
ISBN-10: 0415319153
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 312
Published: 15th May 2019
Country of Publication: GB
Dimensions (cm): 24.7 x 17.9  x 1.9
Weight (kg): 0.626
Edition Number: 2
Edition Type: New edition