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Reading 'bollywood' : The Young Audience and Hindi Films - Shakuntala Banaji

Reading 'bollywood'

The Young Audience and Hindi Films

By: Shakuntala Banaji

Hardcover | 1 September 2006 | Edition Number 1

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Reading 'Bollywood' explores the connections between representations of gender, sexuality and ethnicity in Hindi films, socio-political contexts and the construction of gender, sexual and ethnic identity by young audience members in India and the UK. Extended excerpts from in-depth interviews with young viewers, observations and original photographs provide exciting and unique insights about spectatorship as well as material for comparison with theories about Hindi film and studies of film audiences and popular culture worldwide.
Industry Reviews

'Her [Banaji's] book is theoretically well grounded, both in debates concerning Hindi films and in audience studies more generally.' - Par Stahlberg, Young (Nordic Journal of Youth Research)

'Banaji's insightful account in Reading 'Bollywood' enables a substantially finer appreciation of the practices of film-viewing among youth audiences in India and the UK. The refreshing approach and analysis set out in this book compel a serious reconsideration of theories around spectatorship, ideology, identity, and agency. An important contribution to film and cultural studies.'

- Rashmi Sawhney, Dublin Institute of Technology, Ireland

'This is a really brave book: brave in its exploration of responses to Bollywood films among Indians in Bombay and London; brave in its range exploring both personal and political aspects in them; and brave in its honest admission when findings challenge her expectations. Banaji's book is a major contribution to empirical audience research.'

- Martin Barker, Emeritus Professor, Aberystwyth University, UK

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