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Re-Entrepreneuring : How Organizations Can Reignite Their Entrepreneurial Spirit - Charles-Edouard Bouee


How Organizations Can Reignite Their Entrepreneurial Spirit

Hardcover Published: 8th January 2019
ISBN: 9781472948243
Number Of Pages: 224

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It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently.

One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares.

Re-entrepreneuring argues that organizations must revive the entrepreneurial out-look of their founders in order to survive in today's market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude.

The solution presented in this new book from Roland Berger, edited by Charles Edouard Bouee and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and - ultimately - to create new value.

About the Authors

Charles-Edouard Bouée is the CEO of Roland Berger. Prior to his election in June 2014, he was the COO responsible for Global Operations beginning from July 2013. Mr. Bouée is an economic advisor to the French Government (Conseiller du Commerce Extérieur) in China, and a member of the Shanghai board of the European Chamber of Commerce in China. In 2012, he was presented with the Gold Magnolia Award by the Shanghai Municipal Government for his civic leadership and business contributions to Shanghai's development. Mr. Bouée is a frequent guest analyst on financial and news media. He is the author of the book China's Management Revolution: Spirit, Land, Energy.

Mr. Bouée holds a Master's degree in Business Administration from Harvard Business School, a Master of Science degree from Ecole Centrale Paris and a Master's degree in Law from Paris University.

Stefan Schaible has been Deputy CEO of Roland Berger since 2014 and has served on the firm's Executive Committee since 2013. Stefan is responsible for Germany and the Central European regions (Switzerland, Central & Eastern Europe and the CIS countries). From 2010 to 2013, he was a Member of the Supervisory Board of Roland Berger, most recently as Vice Chairman. Stefan specializes in advising the public sector and financial services industry, supporting major infrastructure projects and successfully managing largescale business transformation. He is a recognized expert on global trends such as the changing role of the state, sustainable development and digitization.

He studied Chemistry and Law at the University of Konstanz in Germany. Stefan joined Roland Berger in 1997 and became a Partner in 2001. Schaible has been in charge of the company's public sector consulting portfolio since 2004 and was the Head of the International Civil Economics, Energy & Infrastructure Competence Center until his appointment as Deputy CEO in 2014.

"Easy to read... a practical guide for top managers on how to reinvent an existing business - not by pretending to be something different, but by building on the inherent strength of a company. A very timely and relevant publication for a topic that preoccupies many of us in a world of disruption."
Prof. Ann-Kristin Achleitner, Chair of Entrepreneurial Finance, Center for Entrepreneurial and Financial Studies, Technical University of Munich

"Bouee and Schaible manage to encapsulate the unique mystery of entrepreneurship... always its original spirit needs to be kept alive to challenge the status quo, the only way to propel organizations to greatness."
Pascal Cagni, General Manager & Vice President of Apple Europe (2000-2012); Chairman Business France

"This book demonstrates, through convincing methods and illustrative examples, how an organization can succeed by combining managerial discipline with audacious innovation."
Louis Schweitzer, former CEO and Chairman of Renault; high-ranking French civil servant; Grand Officer of the Legion of Honour


1. Reculer pour mieux sauter
2. Re-start: Finding opportunities in discontinuities
3. Re-structuring: New configurations, new beginnings
4. Re-form: Re-entrepreneuring in non-entrepreneurial context
5. Re-conceiving: Finding value beyond the core
6. Re-model: Renew your business model before you have to
7. Re-organize: Chaotic environments, agile structures
8. Re-envision: Imagining and creating limitless possibilities
9. Own the future: Don't ask what tomorrow might hold. Imagine it. Make it happen.
10. Epilogue


ISBN: 9781472948243
ISBN-10: 1472948246
Audience: BAU
Format: Hardcover
Language: English
Number Of Pages: 224
Published: 8th January 2019
Publisher: Bloomsbury Publishing
Country of Publication: GB
Dimensions (cm): 22.1 x 14.5  x 2.1
Weight (kg): 0.36