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Raffaele Mattioli Lectures : The Economics of Information Technology: An Introduction - Hal R. Varian

Raffaele Mattioli Lectures

The Economics of Information Technology: An Introduction

Paperback

Published: 3rd January 2005
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The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

Competition and Market Power
Introduction
Technology and market structure
Intellectual property
The Internet boom
Differentiation of products and prices
Switching costs and lock-in
Supply-side economies of scale
Demand-side economies of scale
Standards
Systems effects
Computer mediated transactions
Summary
Intellectual Property, Competition and Information Technology
Introduction
Patents, trade secrets and copyrights
Differentiation of products and prices
Switching costs and lock-in
Standards and patents
Do we need to reform the patent system?
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521605212
ISBN-10: 0521605210
Series: Raffaele Mattioli Lectures
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 114
Published: 3rd January 2005
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 21.6 x 0.6  x 14.0
Weight (kg): 0.14