Racing with Rich Energy

How a Rogue Sponsor Took Formula One for a Ride

By: Elizabeth Blackstock, Alanis King

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Paperback | 13 October 2022

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Paperback
294 Pages

Dimensions(cm)
22.86 x 15.24 x 1.68

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$43.99

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Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy.

Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.

Industry Reviews

"A well-reported and often hilarious romp through the twists and turns of the Rich Energy sage in Formula 1, Racing with Rich Energy is a tale that's so ridiculous it's hard to believe it's not fiction...Whether you're a long time F1 fan or just got into the sport because of 'Drive to Survive,' the book is an excellent companion piece for even the most casual fan."-The Autopian

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