Qualitative Research in Business and Management - Michael D Myers

Instant online reading.
Don't wait for delivery!
Go digital and save!

Qualitative Research in Business and Management

By: Michael D Myers

Write A Review

Paperback | 12 April 2025

At a Glance

Paperback
352 Pages

Dimensions(cm)
24.6 x 18.9

Paperback

RRP $115.00

$111.75

or 4 interest-free payments of $27.94 with

Aims to ship in 5 to 10 business days

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.