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Qualitative Communication Research Methods - Thomas R. Lindlof

Qualitative Communication Research Methods


Published: 8th October 2010
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research.

Key features in this new edition include:
- A more clear and direct writing style, suitable for use in both undergraduate and graduate courses.
- Numerous practical examples and exercises designed to reinforce student learning of concepts.
- A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing.
- An integrated 'suite' of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion.
- Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how 'new' media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually 'representing' data.

COURSE USE: Introduction to Qualitative Research Methods; Qualitative Data Analysis; Qualitative Inquiry; Research Methods in Communication; Research Methods in Mass Communication

"The use of examples from media and communication exhibit a very wide reading of the discipline. The writers do a great job keeping up with current technologies that assist in qualitative inquiry!" -- John R. Baldwin "There are not many textbooks available (if any) that can match [this book's] intelligence." -- Elizabeth M. Lozano

Prefacep. xii
Acknowledgmentsp. xvi
Introduction to Qualitative Communication Researchp. 1
Introduction: Working With (and Studying) Copsp. 1
Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Researchp. 5
Feeling Corporate, Going Global: Two Trends in Qualitative Communication Researchp. 13
Looking Closer: The Conduct of Qualitative Research in Communicationp. 17
Applied Communicationp. 17
Group Communicationp. 18
Health Communicationp. 19
Intercultural Communicationp. 20
Interpersonal Communicationp. 21
Language and Social Interactionp. 21
Media and Technology Studiesp. 22
Organizational Communicationp. 24
Performance Studiesp. 25
Rhetoricp. 27
Strategic Communicationp. 28
Conclusionp. 29
Theoretical Traditions and Qualitative Communication Researchp. 33
Qualitative Research and Communication Theoryp. 33
The Phenomenological Traditionp. 35
The Sociocultural Traditionp. 39
Ethnomethodologyp. 39
Symbolic Interactionismp. 42
Social Constructionismp. 45
Ethnography of Communicationp. 46
Structuration Theoryp. 49
Actor Network Theoryp. 51
The Critical Traditionp. 52
Feminismp. 58
Postcolonialismp. 60
Critical Race Theoryp. 63
Cultural Studiesp. 65
Conclusionp. 69
Design I: Planning Research Projectsp. 71
Introductionp. 72
"My City, My Society, and My Life": Renee's Storyp. 72
Sources of Research Ideasp. 75
Personal Experiences and Opportunitiesp. 75
Theory and Research Literaturep. 78
Public Problemsp. 83
Funding Prioritiesp. 84
Moving Toward a Commitmentp. 86
Evaluating the Scenep. 87
Casing the Scenep. 88
Assessing Feasibilityp. 90
Consulting Colleagues, Mentors, and Expertsp. 93
Developing Emic and Etic Perspectivesp. 94
Conclusionp. 95
Design II: Implementing Research Projectsp. 97
Introductionp. 97
Negotiating Accessp. 98
Gatekeepersp. 98
Sponsorsp. 100
Telling a Research Storyp. 101
Clarifying the Involvementp. 104
Exploratory Methodsp. 105
Samplingp. 109
Sampling Unitsp. 110
Sampling Strategiesp. 112
Sample Sizep. 116
Human Subject Protectionsp. 118
Informed Consentp. 119
Instrumentsp. 123
Vulnerable Groupsp. 124
Data Securityp. 125
Textual Representationp. 125
The Research Proposalp. 127
Titlep. 127
Abstract or Executive Summaryp. 128
Rationalep. 128
Conceptualizationp. 128
Research Questionsp. 130
Methodology, Protocol, and Logisticsp. 130
Analysisp. 131
Schedulep. 131
Conclusionp. 131
Exercisesp. 132
Producing Data I: Participating, Observing, and Recording Social Actionp. 133
Introduction: Fieldwork, Ethnography, and Participant Observationp. 133
Successful Participant Observationp. 136
Tolerance for Marginalityp. 136
Embodimentp. 137
Spontaneous Decision Makingp. 139
Being an Ethical Personp. 139
Difference Mattersp. 141
Adapting Rolesp. 144
Roles Based on Degree of Participationp. 144
Roles Based on Social Functionp. 149
Tactical Observingp. 150
Who Are the Actors?p. 151
How Is the Scene Set Up?p. 152
How Do Initial Interactions Occur?p. 152
How do Actors Claim Attention?p. 153
Where and When Do Actors Interact?p. 154
Which Events Are Significant?p. 155
Writing Fieldnotesp. 155
Scratch Notes and Headnotesp. 156
Fieldnotesp. 156
Fieldwork and Fieldnotes: An Exemplarp. 160
Journals and Diariesp. 163
New Media and Participant Observationp. 164
Conclusionp. 168
Exercisesp. 168
Producing Data II: Qualitative Interviewingp. 170
Introductionp. 170
Purposes of the Qualitative Interviewp. 172
Types of Interviews in Communication Researchp. 176
Ethnographic Interviewsp. 176
Informant Interviewsp. 177
Respondent Interviewsp. 179
Narrative Interviewsp. 180
Focus Group Interviewsp. 182
The Practices of Interviewingp. 186
The Interview Contextp. 187
Recording Interviewsp. 192
Developing Rapportp. 193
Listeningp. 198
Question Design and Usep. 199
Interview Schedules and Interview Guidesp. 199
Nondirective Questionsp. 202
Directive Questionsp. 207
Finishing Upp. 210
Transcribing Interviewsp. 211
Conclusionp. 215
Exercisesp. 216
Producing Data III: Analyzing Material Culture and Documentsp. 217
Introductionp. 217
Material Culturep. 218
Material Culture in Qualitative Researchp. 219
Making Material Culture Visiblep. 221
Documentsp. 229
Documents in Qualitative Researchp. 231
Types of Documentsp. 233
Advantages of Document Analysisp. 234
Conclusionp. 239
Exercisesp. 239
Sensemaking: Qualitative Data Analysis and Interpretationp. 241
Introductionp. 241
Qualitative Data Analysisp. 243
In-Process Writingp. 244
Categories and Codesp. 246
Coding Narrativesp. 248
Grounded Theoryp. 250
Coding Example: An Interview Textp. 252
Coding Example: Invisible Disability in Familiesp. 254
Leaving the Research Sitep. 256
Tools for Analysisp. 258
Manual Methodsp. 258
Computer-Assisted Qualitative Data Analysis Software (CAQDAS)p. 260
Interpretationp. 266
Conceptual Devices in Interpretationp. 267
Exemplars in Interpretationp. 269
Evaluating Interpretationsp. 271
Triangulation, Disjuncture, and Crystallizationp. 274
Negative Case Analysisp. 278
Member Validationp. 278
Conclusionp. 280
Exercisesp. 281
Writing, Authoring, and Publishingp. 282
Introduction: Going Publicp. 282
The Crisis of Representationp. 284
After the Fall: Reading and Writing Qualitative Researchp. 286
Voicep. 287
Narrative Presencep. 288
The Genre-Audience Nexusp. 290
Institutional Contexts of Qualitative Writingp. 293
Academic Politicsp. 293
Publishing Economicsp. 297
New Mediap. 299
The Craft of Qualitative Writing: Three Types of Format and Their Related Strategiesp. 301
Traditional Writing Formatp. 301
Alternative Writing Formatp. 308
Multimedia Writing Formatp. 313
Some Final Thoughts on Writingp. 315
Exercisesp. 317
Epiloguep. 318
Referencesp. 321
Author Indexp. 358
Subject Indexp. 371
About the Authorsp. 377
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ISBN: 9781412974738
ISBN-10: 1412974739
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 400
Published: 8th October 2010
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 23.1 x 15.7  x 2.1
Weight (kg): 0.58
Edition Number: 3
Edition Type: Revised