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Public Relations Writing - James Mahoney

Public Relations Writing

Paperback Published: 1st November 2017
ISBN: 9780190304652
Number Of Pages: 304

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Public relations writing for professional practiceGood public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.New to this edition:New and updated activities, practice points and practice tasks to provide readers with effective writing skills.New and updated tip sheets to teach readers to write for different public relations tools: Working with news mediaWriting a video scriptMedia release checklistHow theories can inform practiceMatching theory to pathways and public relations toolsSocial media usageWriting for social media and the web

Using this book Acknowledgments Public relations toolkit 1: Introduction 2: Contexts for Public Relations 3: Research and Planning for Public Relations 4: Public Relations Goals and Objectives 5: Developing and Writing Messages 6: Writing and Placing a Media Release 7: Writing for Social Media and the Web 8: Interpersonal Communication 9: Beyond the Mass News Media 10: Communication within Organisations 11: Getting a Job Done 12: Writing a Public Relations Evaluation Plan A Reflection Glossary References Index

ISBN: 9780190304652
ISBN-10: 0190304650
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 304
Published: 1st November 2017
Publisher: Oxford University Press Australia
Country of Publication: AU
Dimensions (cm): 24.8 x 20.7  x 1.6
Weight (kg): 0.68
Edition Number: 3
Edition Type: Revised

Earn 148 Qantas Points
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