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Public Relations : Strategies and Tactics, Global Edition - Wilcox, Dennis

Public Relations

Strategies and Tactics, Global Edition

Paperback Published: 30th June 2014
ISBN: 9781292056586
Number Of Pages: 624

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

  • Part 1. Role  
  • Chapter 1. What Is Public Relations?
  • Chapter 2. The Evolution of Public Relations  
  • Chapter 3. Ethics and Professionalism 
  • Chapter 4. Public Relations Departments and Firms  
  • Part 2. Process  
  • Chapter 5. Research  
  • Chapter 6. Program Planning  
  • Chapter 7. Communication  
  • Chapter 8. Evaluation  
  • Part 3. Strategy  
  • Chapter 9. Public Opinion and Persuasion  
  • Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises  
  • Chapter 11. Reaching Diverse Audiences  
  • Chapter 12. Public Relations and the Law  
  • Part 4. Tactics  
  • Chapter 13. The Internet and Social Media  
  • Chapter 14. Preparing Materials for Mass Media 
  • Chapter 15. Radio and Television  
  • Chapter 16. Meetings and Events  
  • Part 5. Application 
  • Chapter 17. Corporations  
  • Chapter 18. Entertainment, Sports, and Tourism  
  • Chapter 19. Politics and Government  
  • Chapter 20. Global Public Relations  
  • Chapter 21. Nonprofit, Health, and Education  

ISBN: 9781292056586
ISBN-10: 1292056584
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 624
Published: 30th June 2014
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 25.4 x 20.4  x 1.9
Weight (kg): 1.06
Edition Number: 11

Earn 211 Qantas Points
on this Book