Public Relations: Theories, Practices, Critiques 1st edition is an essential resource for Australian public relations students.
Jim Macnamara, one of Australia’s best-known and widely-respected public relations and communication professionals, clearly explains public relations concepts, models and theories and applies theory to Australian practice with case studies and culturally relevant examples.
The latest industry practices, methods and activities, including the latest thinking about Web 2.0 and Web 3.0 media and communication practices are covered in detail. In addition, practical tools, resources and case studies are provided in the Appendices.
In a clear, lively and engaging style, Jim challenges the US-centric models and theories of public relations and encourages students to think critically about communication and public relations.
Public Relations: Theories, Practices, Critiques is accompanied by an Instructor Manual and additional case studies.
About the Author
Professor Jim Macnamara PhD, FPRIA, FAMI, CPM, FAMEC is one of Australia’s best-known and widely-respected public relations and communication professionals, with a background that spans journalism, 15 years working in public relations at senior in-house and consultancy levels, integrated communication, and communication and media research. He is recognised as an international authority on research for measurement and evaluation of public relations and social media.
Jim is the author of 12 books, including Jim Macnamara’s Public Relations Handbook, now in its 5th edition and The 21st Century Media (R)evolution, as well as numerous articles in professional and scholarly journals, including Media International Australia, the Australian Journal of Political Science, Journal of Communication Management in the UK, PRism and Asia Pacific Public Relations Journal.
Professor Macnamara holds a Bachelor of Arts (majoring in journalism, media studies and literary studies) and a Master of Arts by research in media studies from Deakin University, Geelong, a Graduate Certificate in Writing from the University of Technology Sydney and he gained his Doctor of Philosophy (PhD) in media research from the University of Western Sydney. He is a Professor of Public Communication at the University of Technology Sydney, heading public relations, advertising, and organisational communication programs of study and research.
"What sets this text apart is the intertwining of practice methods, theories, models and a contemporary critique of the same.
It is in this critique that the author is to be congratulated, the volume is rewarding for the public relations scholar and professional."
-- Mark Sheehan, Deakin University
FOUNDATIONAL UNDERSTANDINGS: COMMUNICATION CHALLENGES, THEORIES & MODELS 1
1 The best and worst job in the world
2 Understanding how humans communicate—or don’t
3 Understanding media
4 Public relations
PRACTICES, METHODS & THE INDUSTRY
5 Public relations practices
6 Public relations methods and activities
7 The public relations industry
CRITIQUES & CHANGE
8 Public relations critiques
9 Public relations futures
PRACTICAL TOOLS FOR PUBLIC RELATIONS
Appendix 1 Public relations case studies
Appendix 2 PR resources