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Public Relations : Theory and Practice - Jane Johnston

Public Relations

Theory and Practice

Paperback Published: 29th January 2014
ISBN: 9781743314036
Number Of Pages: 440

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'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.

In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.

Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

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Solid Australian-related PR book

4

I needed the book for university and it was one of the better text books. Easy to read and informative.

Mackay, AU

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Public Relations

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Contributors

Preface - Jane Johnston and Mark Sheehan

PART 1: FOUNDATIONS OF PUBLIC RELATIONS

1 An overview of public relations - Jane Johnston and Clara Zawawi

2 A brief history of public relations in Australia and New Zealand - Mark Sheehan

PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS

3 Research and evaluation - Leanne Glenny and Raveena Singh

4 Strategy and planning - Elspeth Tilley

5 Tactics - Paul Adams

6 Media relations - Jane Johnston

7 Social media - Deirdre Quinn-Allan and Emma Bennett

8 Integrated marketing communication - Chris Galloway

PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE

9 Corporate public relations and investor relations - Damian John Gleeson

10 Government and political public relations - Stephen Stockwell

11 Community engagement and the third sector - Kristin Demetrious

12 Internal communication - Marianne D. Sison

PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS

13 Crisis and issues management - Hamish McLean

14 Law for public relations professionals - Mark Pearson

15 Ethical practice - Lelde McCoy

Glossary of theories - Jane Johnston

Index

ISBN: 9781743314036
ISBN-10: 1743314035
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 440
Published: 29th January 2014
Publisher: Allen & Unwin
Country of Publication: AU
Dimensions (cm): 23.0 x 17.6  x 3.18
Weight (kg): 0.89
Edition Number: 4
Edition Type: Revised