Public relations democracy

Public Relations, Politics, and the Mass Media in Britain

By: Aeron Davis

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Paperback | 31 January 2002

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240 Pages

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23.4 x 15.6 x 2.5

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Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. Over the last two decades the PR industry has expanded more than eleven-fold. A diverse range of organisations, from political parties and pressure groups to churches and charities, have attempted to use it as a means of achieving specific ends. At the same time news journalists, under increasing pressure to raise output, have come to rely more and more on this public relations supply. In an era of media-conscious decision-making, public relations has further transformed the media's role in the democratic process.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Public Relations Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography Society & Culture Media Studies Politics & Government Political Structure & Processes Political Structures & Democracy

Political Control & Freedoms Political Campaigning & Advertising Elections & Referenda

Introductory Frameworks
Introduction
The Expansion of Public Relations and its Impact on News Production
Corporate Public Relations
Corporate Public Relations and Corporate Source Influence on the National Media
City and Financial Public Relations and Business News
The Granada Take-Over of Forte 1995/96
Trade Union Public Relations
Outsider and Resource-Poor Groups, Trade Unions, and Media Source Relations
Trade Union Public Relations--Resistance Within News Production
The UCW Versus Post Office Privatization 1994
Table of Contents provided by Publisher. All Rights Reserved.

Public relations democracy

Public Relations, Politics, and the Mass Media in Britain

At a Glance

Paperback

Shipping

How to return your order

Defective items

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