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Public Relations Campaigns - Mark Sheehan

Public Relations Campaigns

Paperback Published: 4th April 2014
ISBN: 9780195578621
Number Of Pages: 288

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Public Relations Campaigns is also available as an e-book.This text uses real life cases to take students step-by-step through the diverse range of elements involved in planning and building a public relations campaign. It begins with an introduction to theory then focuses strongly on practice, with case studies that demonstrate how campaigns are implemented in the various disciplines of PR, including through media relations, crisis management, risk communication, community relations, employee relations, marketing publication relations, international public relations, political and government relations and financial relations.New to this editionNew and contemporary case studies are included to examine campaign development and implementation processes.New Practitioner Profiles - Q & As with professionals at different stages in their careers.

1. Introduction to Public Relations Campaigns Mark Sheehan2. Public Relations Campaigns in Australia: A Historical Overview Mark Sheehan3. An Introduction to Contemporary Public Relations Theory Bronwyn Kirby4. Understanding Research Mark Civitella5. Third Sector Public Relations: Every Australian Counts—Making the NDIS Real Paul Adams6. Social Marketing: DrinkWise Australia Noel Turnbull7. An NGO Using People Power: GetUp 104Emma Bennett8. Internal Communication: Future Ready at La Trobe University Karen Morath9. Public Relations in the Finance Sector Mark Sheehan and David Manallack10. Marketing Public Relations: Juice it Right Gwyneth V. J. Howell and Rohan Miller11. Community Risk Issue Activists: Coal Seam Gas in Australia Chris Galloway and Tony Jaques12. Issues and Crisis Management: James Hardie Industries Gwyneth V. J. Howell13. Emergency Crisis Communication: Returning Power to Collinsville Robina Xavier14. Tourism and Public Relations: Bringing Oprah ‘Down Under’ Ingrid Larkin15. Crisis Communication and Reputation: Energex and the 2011 Queensland Floods Ingrid Larkin

ISBN: 9780195578621
ISBN-10: 0195578627
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 288
Published: 4th April 2014
Publisher: Oxford University Press Australia
Country of Publication: AU
Dimensions (cm): 24.4 x 17.0  x 1.3
Weight (kg): 0.46
Edition Number: 2
Edition Type: Revised

Earn 122 Qantas Points
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