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Public Health Communication : Evidence for Behavior Change - Robert C. Hornik

Public Health Communication

Evidence for Behavior Change

By: Robert C. Hornik (Editor)

Paperback Published: 1st February 2002
ISBN: 9780805831771
Number Of Pages: 436

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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.
Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book:
*offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs;
*includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and
*utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner.
As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Prefacep. xi
Introduction
Public Health Communication: Making Sense of Contradictory Evidencep. 1
Deliberate Trials
Using Mass Media to Prevent Cigarette Smokingp. 23
Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approachp. 35
Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australiap. 57
Evaluations of Full-Scale Interventions
The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National High Blood Pressure Education Programp. 73
Increasing Seat Belt Use in North Carolinap. 85
The California Tobacco Control Program: A Long-Term Health Communication Projectp. 97
The Impact of Antismoking Media Campaigns on Progression to Established Smoking: Results of a Longitudinal Youth Study in Massachusettsp. 115
Evaluating AIDS Public Education in Europe: A Cross-National Comparisonp. 131
Effects of a Mass Media Campaign to Prevent AIDS Among Young People in Ghanap. 147
Changes in Sun-Related Attitudes and Behaviors, and Reduced Sunburn Prevalence in a Population at High Risk of Melanomap. 163
Impact of a Mass Media Vasectomy Promotion Campaign in Brazilp. 179
Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experiencep. 197
Communication in Support of Child Survival: Evidence and Explanations From Eight Countriesp. 219
Media Coverage and Health Behavior
Impact of Persuasive Information on Secular Trends in Health-Related Behaviorsp. 251
The Effects of Professional and Media Warnings About the Association Between Aspirin Use in Children and Reye's Syndromep. 265
Reflections on Community Health Campaigns: Secular Trends and the Capacity to Effect Changep. 289
Cross-Case Overviews
"Behavioral Journalism" Accelerates Diffusion of Healthy Innovationsp. 315
From Prevention Vaccines to Community Care: New Ways to Look at Program Successp. 327
A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement, Exposure, and New Information, and Beware the Secular Trendp. 357
Epilogue
Evaluation Design for Public Health Communication Programsp. 385
Author Indexp. 407
Subject Indexp. 421
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780805831771
ISBN-10: 0805831770
Series: Communication/Applied Health (Paperback)
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 436
Published: 1st February 2002
Publisher: LAWRENCE ERLBAUM ASSOC INC
Country of Publication: US
Dimensions (cm): 23.01 x 15.19  x 2.41
Weight (kg): 0.63
Edition Number: 1