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Paperback
Published: 15th April 2000
ISBN: 9780761902607
Number Of Pages: 304
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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
| Introduction | |
| Values in Public Health Communication Interventions | |
| Beyond a Strategic Approach | |
| Justifications | |
| 'They Are Always There' | |
| Values in Intervention Facets | |
| Even When They Apply the Same Justifications, Interventions Are Not the Same | |
| The Personal Responsibility Typology | |
| Analyses of Intervention Types | |
| Community Involvement | |
| Ethical Dilemmas and Practice-Oriented Questions | |
| Toward a Normative Approach | |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780761902607
ISBN-10: 0761902600
Series: Health Communication and Promotion Ser.
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 304
Published: 15th April 2000
Country of Publication: US
Dimensions (cm): 22.23 x 15.88
x 1.91
Weight (kg): 0.41
Earn 305 Qantas Points
on this Book
