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Promotional Culture : Advertising, Ideology and Symbolic Expression - Andrew Wernick

Promotional Culture

Advertising, Ideology and Symbolic Expression

Paperback Published: 1st November 1991
ISBN: 9780803983915
Number Of Pages: 224

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"A number of useful things happen in the pages of Andrew Wernick's book. . . . Promotional Culture is a work of sufficient and considerable value, and this is more than enough." --Canadian Journal of Sociology "Andrew Wernick's book in fact extends beyond many of the limitations of ideological critique. . . . The breadth of Wernick's study is extremely comprehensive. . . . The merit lies in the way it importantly situates the effectivities of promotional culture with specific and shifting historical relations of politics, economics, and social identities." --Canadian Journal of Communication " Andrew Wernick is especially interesting in his clear examination of the promotional practices of his own institution and in pointing to some of the salient features of contemporary university life. A number of effective points are made here, and Wernick convincingly draws out the increasing contradiction between the interests of members of staff and students. Those employed in British universities are not always quite as open on these matters, and there is much to be applauded here. . . . This is an engaging and thought-provoking book which should be read by those interested in advertising and the changing nature of contemporary culture." --Contemporary Sociology "Moving beyond a simple critique of advertising as an ideological process, the author relates its impact to the broad social processes analyzed under the label of postmodernism. He traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing so, he poses fundamental questions not only about the shape of contemporary societies but also about the individual as anacting and communicating subject." --Communication Abstracts Advertising has long been regarded as a pervasive disseminator of cultural values. Through a detailed analysis of advertisement as promotional text, Andrew Wernick critically assesses--both culturally and sociologic

An engaging and thought-provoking book which should be read by those interested in advertising and the changing nature of contemporary culture. -- Contemporary Sociology Wernick provides a socio-historical perspective that goes well beyond the sorts of perfunctory dates-and-labels summary that too often pass for backgrounding writings... his central theoretical discourse must be one of the most succinct and comprehensive summations available, richly supported along the way by examples drawn from the anecdotal evidence of the media themselves... Wernick manages to keep close to the practicalities of mass media influence on our lives and culture.... The importance of this book, however, is in the matter in which it presents the concept of promotional culture, and the relevant issues and the problems of semiotic applications and imaging. Seen in this light, Promotional Culture is a work of sufficient and considerable value. -- Canadian Journal of Sociology The merit of Wernick's book lies in the way it importantly situates the effectivities of promotional culture within specific and shifting historical relations of politics, economics, and social identities. -- Canadian Journal of Communication

The Imaged Commodity Advertising as Ideology (Re-)imaging Gender
The Case of Men (Re-)imaging Technology
The Case of Cars Advertising Media and the Vortex of Publicity Promotional Politics
The Promotional University
The Promotional Condition of Contemporary Culture
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780803983915
ISBN-10: 0803983913
Series: Theory, Culture & Society
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 224
Published: 1st November 1991
Publisher: Sage Publications Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.27
Weight (kg): 0.3