Profiles of Genius

Name: Profiles of Genius
Brand: GLOBE PEQUOT
Price: 52.75 AUD
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By: Gene N. Landrum

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Hardcover | 30 July 1993 | Edition Number 1

At a Glance

Hardcover
263 Pages

Dimensions(cm)
24.13 x 15.88 x 2.54

Hardcover

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The story of creative and innovative behavior is about change," says author
Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society:

Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN).

Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves.

Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.

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You Can Find This Book In

Non-Fiction Business & Management Entrepreneurship / Start-ups Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies General Studies Economics Sociology & Anthropology Sociology Biographies & True Stories Biographies

Preface	p. 9
Creative Genius - What Makes the Difference?	p. 11
Innovation, Change, and the Creative Personality	p. 19
Ten Reasons Why Traditional Management Types Are Inept at Innovation	p. 36
The Paradox of Innovation	p. 46
The Inno-visionary Personality	p. 54
Steven Jobs (Apple) - Autocratic	p. 73
Fred Smith (Federal Express) - Charismatic	p. 86
Tom Monaghan (Domino's) - Competitive	p. 96
Nolan Bushnell (Atari) - Confident	p. 106
William Gates III (Microsoft) - Driven	p. 121
Marcel Bich (Bic) - Focused	p. 134
Solomon Price (Price Club) - Impatient	p. 144
Howard Head (Head Ski) - Intuitive	p. 155
William Lear (Lear Jet) - Passionate	p. 167
Soichiro Honda (Honda) - Persistent	p. 180
Akio Morita (Sony) - Persuasive	p. 189
Arthur Jones (Nautilus) - Rebellious	p. 201
Ted Turner (CNN) - Risk-taking	p. 213
Inno-visionary and Creative Behavior	p. 230
Bibliography	p. 253
Index	p. 261
Table of Contents provided by Blackwell. All Rights Reserved.

Profiles of Genius

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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