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Product Placement in Hollywood Films : A History - Kerry Segrave

Product Placement in Hollywood Films

A History

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Industry Reviews

"informative"--Film & History.

Prefacep. 1
Motion Pictures as Business Boosters: The Silent Era to 1926p. 3
The Talkies Arrive, Commercially Speaking: 1927-1932p. 19
War on Free Shows, Stars Sell Cars, Business Finds Its Voice: 1933-1944p. 51
Everything Follows the Film: 1945-1949p. 84
Television Ads Condition Filmgoers to Accept Commercials: The 1950sp. 100
Ad Trailers Make a Big Push: 1960-1981p. 116
Ad Trailers in the Modern Era: 1982-2003p. 148
Hollywood the Ad--Product Placement in the Modern Era: 1982-2003p. 164
Conclusionp. 209
Notesp. 213
Bibliographyp. 223
Indexp. 235
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780786419043
ISBN-10: 0786419040
Audience: General
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 244
Published: 1st July 2004
Country of Publication: US
Dimensions (cm): 22.96 x 15.39  x 1.42
Weight (kg): 0.36