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Product Leadership : Pathways to Profitable Innovation - Robert Cooper

Product Leadership

Pathways to Profitable Innovation

Hardcover Published: 2nd January 2005
ISBN: 9780465014330
Number Of Pages: 304

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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. "Product Leadership" won't just tell you what things are helpful to your company's success. Now it will tell you "how and how much" they help.

"This...volume is a quite complete package on the management of product development....Cooper's stature as a researcher in the field is superb."

Winning is everythingp. 1
What distinguishes the best performersp. 32
A product innovation strategy for your business : what markets, products, and technologies?p. 51
Product innovation strategy to portfolio management - resource commitment and deploymentp. 91
Portfolio management for new products - picking winners and investing in the right projectsp. 135
Building best practices into your idea-to-launch frameworkp. 164
A world-class stage-gate idea-to-launch framework for your businessp. 200
The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior managementp. 238
Taking action - executive summaryp. 266
Effectively run gate meetings - a good procedurep. 281
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780465014330
ISBN-10: 046501433X
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 304
Published: 2nd January 2005
Publisher: INGRAM PUBLISHER SERVICES US
Country of Publication: US
Dimensions (cm): 24.2 x 16.7  x 2.5
Weight (kg): 0.61
Edition Number: 1
Edition Type: Revised