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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. "Product Leadership" won't just tell you what things are helpful to your company's success. Now it will tell you "how and how much" they help.
"This...volume is a quite complete package on the management of product development....Cooper's stature as a researcher in the field is superb."
|Winning is everything||p. 1|
|What distinguishes the best performers||p. 32|
|A product innovation strategy for your business : what markets, products, and technologies?||p. 51|
|Product innovation strategy to portfolio management - resource commitment and deployment||p. 91|
|Portfolio management for new products - picking winners and investing in the right projects||p. 135|
|Building best practices into your idea-to-launch framework||p. 164|
|A world-class stage-gate idea-to-launch framework for your business||p. 200|
|The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management||p. 238|
|Taking action - executive summary||p. 266|
|Effectively run gate meetings - a good procedure||p. 281|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Audience: Tertiary; University or College
Number Of Pages: 304
Published: 3rd January 2005
Country of Publication: US
Dimensions (cm): 24.2 x 16.7 x 2.5
Weight (kg): 0.61
Edition Number: 1
Edition Type: Revised