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Producing Culture and Capital : Family Firms in Italy - Sylvia Junko Yanagisako

Producing Culture and Capital

Family Firms in Italy

Paperback

Published: 28th October 2002
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"Producing Culture and Capital" is a major theoretical contribution to the anthropological literature on capitalism, as well as a rich case study of kinship and gender relations in northern Italy.

Drawing on ethnographic and archival research on thirty-eight firms in northern Italy's silk industry, Sylvia Yanagisako illuminates the cultural processes through which sentiments, desires, and commitments motivate and shape capitalist family firms. She shows how flexible specialization is produced through the cultural dynamics of capital accumulation, management succession, firm expansion and diversification, and the reproduction and division of firms. In doing so, Yanagisako addresses two gaps in Marx's and Weber's theories of capitalism: the absence of an adequate cultural theory of capitalist motivation and the absence of attention to kinship and gender. By demonstrating that kinship and gender are crucial in structuring capitalist action, this study reveals these two gaps to be different facets of the same omission. A process-oriented approach to class formation and class subjectivity enables the author to incorporate the material and ideological struggles within families into an analysis of class-making and self-making.

Yanagisako concludes that both "provincial" and "global" capitalist orientations and strategies operate in an industry that has always been integrated into regional and international relations of production and distribution. Her approach to culture and capitalism as mutually constituted processes offers an alternative to both universal models of capitalism as a mode of production and essentialist models of distinctive "cultures of capitalism."

"A welcome and refreshing addition to the existing literature."--Anna Centro Bull, Anthropological Quarterly "[An] engaging, provocative, and important book."--Victoria Goddard, Journal of the Royal Anthropological Institute

List of Figures and Tablesp. ix
Preface and Acknowledgmentsp. xi
Producing Culture and Capitalp. 1
The Generation of Firmsp. 35
Patriarchal Desirep. 70
Betrayal as a Force of Productionp. 110
Capital and Gendered Sentimentsp. 145
Conclusionp. 174
Notesp. 191
Referencesp. 205
Indexp. 217
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780691095103
ISBN-10: 0691095108
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 248
Published: 28th October 2002
Country of Publication: US
Dimensions (cm): 22.15 x 17.37  x 1.6
Weight (kg): 0.35