At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape.
Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.
Industry Reviews
"This comprehensive book offers a global overview. The rich data discussed and the activities proposed make a very good introductory text for ethnic media teaching. The organization of the material is excellent and the writing is particularly engaging and confident, and brings the subject to life." -- Myria Georgiou "This is an excellent contribution to a growing body of important literature." -- Donald R. Browne Understanding Ethnic Media: Producers, Consumers and Societies addresses important media outlets that are often absent from academia and professional discussions of mass media. In light of the momentous changes within today's societies, and with the many challenges faced by governments unsure of multiculturalism, the need for this text at this time could not be greater. ... This much-needed book offers a wonderful overview and identifies areas in need of further exploration. -- Maria E. Len-Rios This book is definitely a must-read for all teachers and students in the field of media and ethnic minorities or those professionals planning to play a role in ethnic media development. -- Leen d'Haenens The book offers a rich smorgasbord of discussion, covering immigrants' media, minorities' media, audience trends, ethnic media organizations, and policy development. ... The book abounds in small, substantive nicities that would make it appealing to a wide base of readers. ... Overall, it is a valuable textbook for the growing field of ethnic media studies. -- Nikhil Moro The study of ethnic media is complex terrain. Matsaganis, Katz, and Baii-Rokeach's new book thankfully provides clear, sharp analysis of the processes that shape media produced by ethnic communities and for ethnic communities. It is a useful starting point for students, policy makers, media practitioners, and academics, one that is grounded in a thorough practical knowledge of newsroom mechanics, the tensions created by market competition and tight budgets, and wider technological shifts in production and consumption. -- Ben O'Mara