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Process-based Strategic Planning - Rudolf Grunig

Process-based Strategic Planning

Hardcover Published: 1st July 2006
ISBN: 9783540327547
Number Of Pages: 381

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Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

Strategies, strategic planning and success potentialsp. 7
The development of strategic planningp. 15
Assessment of strategiesp. 23
Strategic documents as the result of strategic planningp. 33
The process of strategic planningp. 47
The strategic analysis and planning toolboxp. 75
Project planningp. 85
Strategic analysisp. 99
Defining the strategic businessesp. 127
Assessing relevant industries with the help of competitive intensity modelsp. 145
Determining strategic objectives with the help of portfolio methodsp. 165
The corporate strategy development processp. 195
Generic business strategiesp. 223
Specifying business strategies at the level of the market offerp. 251
Specifying business strategies at the level of resourcesp. 273
The business strategy development processp. 293
Defining the implementation measuresp. 317
Final assessment of strategies and strategy implementation measuresp. 333
Formulating and approving the strategic documentsp. 351
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783540327547
ISBN-10: 3540327541
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 381
Published: 1st July 2006
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.5 x 15.5  x 2.72
Weight (kg): 0.71
Edition Number: 4
Edition Type: Revised

Earn 311 Qantas Points
on this Book

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