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Problems in Marketing : Applying Key Concepts and Techniques - Luiz A. M. Moutinho

Problems in Marketing

Applying Key Concepts and Techniques

Paperback Published: 1st December 2007
ISBN: 9780761971795
Number Of Pages: 336

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.

Environmental Scanning
Consumer Behaviour
Market Research and Market Forecasting
Strategic Marketing
Positioning, Product and Pricing
Pricing
Integrated Marketing Communication
Internet Marketing
Sales and Distribution Management
International Marketing
Issues and Trends
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761971795
ISBN-10: 0761971793
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 336
Published: 1st December 2007
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 23.2 x 18.6  x 1.91
Weight (kg): 0.62
Edition Number: 2
Edition Type: Revised