Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available: Click here to access the companion web site.
|Market Research and Market Forecasting|
|Positioning, Product and Pricing|
|Integrated Marketing Communication|
|Sales and Distribution Management|
|Issues and Trends|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 336
Published: 1st December 2007
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 23.2 x 18.6 x 1.91
Weight (kg): 0.62
Edition Number: 2
Edition Type: Revised