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Primal Myths - Barbara C Sproul

Paperback

Published: 12th December 1979
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Published: 30th April 2013
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Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper in the 21st century and beyond. In Good to Great, the most widely anticipated management book of the year, Jim Collins presents nothing less than a recipe book on how to make a good company great. Following the success of his international blockbuster Built to Last, where he and co-author Jerry Porras discovered the secrets of companies that were outstanding at their founding and then sustained greatness, Collins wondered what could be done for the company that is good or mediocre at best? He questioned whether there have been companies that started weak and finished strong, and if so, what can be said about these companies that might help managers turn a mediocre organization into a great one? So Collins and his research team undertook a massive five year study of every company that has made the Fortune 500 since the advent of that listing in 1965, and has crafted a book as practical and insightful as BUILT TO LAST. This exclusive deluxe box set brings together the two most important business books of the last decade from Jim Collins, the leader in modern business theory.

"A landmark book" -- Maurice Friedman, author of "Touchstones of Reality""An Anthology devoted to myths of creation has long been needed and the selection in this volume is first-rate..." -- "Parabola""Any extensive exploration of mythology will reveal how incredibly heterogeneous Human culture is. I know of no book that shows this better than Barbara Sproul's "Primal Myths." -- "San Francisco Chronicle's Whole Earth Catalog"

ISBN: 9780060675011
ISBN-10: 0060675012
Audience: General
Format: Paperback
Language: English
Number Of Pages: 384
Published: 12th December 1979
Publisher: HARPER SAN FRANCISCO
Country of Publication: US
Dimensions (cm): 23.4 x 15.5  x 2.7
Weight (kg): 0.43
Edition Number: 60
Edition Type: New edition