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Presidential Candidate Images : Communication, Media, and Politics - Kenneth L. Hacker

Presidential Candidate Images

Communication, Media, and Politics

By: Kenneth L. Hacker (Editor)


Published: 30th October 2004
Ships: 15 business days
15 business days

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume's contributors provide a much-needed and frequently provocative update on this always important area of political communication research. -- Judith S. Trent, University of Cincinnati
Congratulations to Professor Hacker and his associates for addressing the important topic of candidate image in campaign communication. There is a real need for this new examination. -- Kathleen E. Kendall, Visiting Professor of Communication, University of Maryland
Kenneth Hacker's collection of essays and research about the formation, stability, content, and impact of presidential candidate images provides vibrant insights, and some clear conclusions, about how candidate images function. This collection's balance between creative insight and research methodology makes it a valuable read for anyone interested in studying political communication. * Argumentation and Advocacy *
Kenneth Hacker has assembled a fine group of scholars to investigate how images are formed and what impact they have on voters. The contributors present careful and thoughtful ideas on the theory and methodology of image formation. They are serious about their craft and creative in how they address controversies in this area. For scholars interested in image formation, political communications, and voter decision making, this is an important book. * Perspectives on Politics *
The volume effectively describes the current state of research on presidential candidate images, identifies weaknesses in the literature, highlights some of the disagreements, and suggests avenues for future research. Of interest to various disciplines as well as anyone interested in presidential and candidate images. Highly recommended. * CHOICE *

Introduction: The Continued Importance of the Candidate Image Constructp. 1
Campaigns and Candidate Images in American Presidential Electionsp. 21
Presidential Candidates' Personal Qualities: Computer Content Analysisp. 49
Candidate Images When Things Go Sour: Reaction to Scandalp. 65
The "Authentic Candidate": Extending Candidate Image Assessmentp. 85
A Dual-Processing Perspective of Candidate Image Formationp. 105
The Effects of Political Advertising on Candidate Imagesp. 133
Presidential Debates and Candidate Image Formation: 1992, 1996, 2000p. 151
Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Electionsp. 177
Meta-Analysis of Presidential Candidate Imagesp. 197
Using Cognitive Measurement for Analysis of Candidate Imagesp. 211
Measuring Candidate Images with Semantic Differentialsp. 231
Conclusion: Present and Future Directions for Presidential Candidate Image Researchp. 237
Indexp. 245
About the Contributorsp. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780742536654
ISBN-10: 0742536653
Series: Communication, Media, and Politics
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 30th October 2004
Publisher: Rowman & Littlefield
Country of Publication: US
Dimensions (cm): 22.6 x 15.2  x 1.4
Weight (kg): 0.34