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Presidential Candidate Images : Communication, Media, and Politics - Kenneth L. Hacker

Presidential Candidate Images

Communication, Media, and Politics

By: Kenneth L. Hacker (Editor)

Paperback Published: 28th November 2004
ISBN: 9780742536654
Number Of Pages: 304

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This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Congratulations to Professor Hacker and his associates for addressing the important topic of candidate image in campaign communication. There is a real need for this new examination.--Kathleen E. Kendall, Visiting Professor of Communication, University of Maryland

Introduction: The Continued Importance of the Candidate Image Constructp. 1
Campaigns and Candidate Images in American Presidential Electionsp. 21
Presidential Candidates' Personal Qualities: Computer Content Analysisp. 49
Candidate Images When Things Go Sour: Reaction to Scandalp. 65
The "Authentic Candidate": Extending Candidate Image Assessmentp. 85
A Dual-Processing Perspective of Candidate Image Formationp. 105
The Effects of Political Advertising on Candidate Imagesp. 133
Presidential Debates and Candidate Image Formation: 1992, 1996, 2000p. 151
Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Electionsp. 177
Meta-Analysis of Presidential Candidate Imagesp. 197
Using Cognitive Measurement for Analysis of Candidate Imagesp. 211
Measuring Candidate Images with Semantic Differentialsp. 231
Conclusion: Present and Future Directions for Presidential Candidate Image Researchp. 237
Indexp. 245
About the Contributorsp. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780742536654
ISBN-10: 0742536653
Series: Communication, Media, and Politics
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 28th November 2004
Country of Publication: US
Dimensions (cm): 22.86 x 16.46  x 1.42
Weight (kg): 0.34