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Presidential Candidate Images : COMMUNICATION, MEDIA, AND POLITICS - Kenneth L. Hacker

Presidential Candidate Images


By: Kenneth L. Hacker (Editor)

Paperback Published: 28th November 2004
ISBN: 9780742536654
Number Of Pages: 304

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This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Industry Reviews

Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume's contributors provide a much-needed and frequently provocative update on this always important area of political communication research.--Judith S. Trent, University of Cincinnati

Introduction: The Continued Importance of the Candidate Image Constructp. 1
Campaigns and Candidate Images in American Presidential Electionsp. 21
Presidential Candidates' Personal Qualities: Computer Content Analysisp. 49
Candidate Images When Things Go Sour: Reaction to Scandalp. 65
The "Authentic Candidate": Extending Candidate Image Assessmentp. 85
A Dual-Processing Perspective of Candidate Image Formationp. 105
The Effects of Political Advertising on Candidate Imagesp. 133
Presidential Debates and Candidate Image Formation: 1992, 1996, 2000p. 151
Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Electionsp. 177
Meta-Analysis of Presidential Candidate Imagesp. 197
Using Cognitive Measurement for Analysis of Candidate Imagesp. 211
Measuring Candidate Images with Semantic Differentialsp. 231
Conclusion: Present and Future Directions for Presidential Candidate Image Researchp. 237
Indexp. 245
About the Contributorsp. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780742536654
ISBN-10: 0742536653
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 28th November 2004
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.27
Weight (kg): 0.34