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Preserving the Press : How Daily Newspapers Mobilized to Keep Their Readers - Leo Bogart

Preserving the Press

How Daily Newspapers Mobilized to Keep Their Readers

Hardcover Published: 25th July 1983
ISBN: 9780231072625
Number Of Pages: 327
For Ages: 22+ years old

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The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion. Leo Bogart was a central figure in the conception and execution of the Project, so his account is truly an insider's view of the interplay of the Project and the people involved in it.

"Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers" is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Exciting and informative, it shows how this major American institution confronted the great social and technological changes that threatened its established position.

Bogart demonstrates the difficulties of translating research findings into actual changes in practice, reviews controversies over the Project's promotional efforts, and reports on dramatic changes that occurred in newspaper distribution methods.

ISBN: 9780231072625
ISBN-10: 0231072627
Audience: Professional
For Ages: 22+ years old
Format: Hardcover
Language: English
Number Of Pages: 327
Published: 25th July 1983
Publisher: Columbia University Press
Country of Publication: US
Dimensions (cm): 23.5 x 16.51  x 2.54
Weight (kg): 0.64

Earn 391 Qantas Points
on this Book