+612 9045 4394
 
CHECKOUT
Power Up Your Profits : 31 Days to Better Selling, Second Edition - Troy Waugh

Power Up Your Profits

31 Days to Better Selling, Second Edition

Hardcover

Published: 1st December 2004
Ships: 7 to 10 business days
7 to 10 business days
RRP $125.99
$94.75
25%
OFF
or 4 easy payments of $23.69 with Learn more

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction<br> This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.<br> Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Preface.

Acknowledgments.

Part One: Better Selling Starts with You.

Day 1: A Nontraditional Attitude.

Day 2: Selling Is a Learned Skill.

Day 3: Start a Consistent Marketing Program.

Day 4: Mind Share _ Market Share.

Day 5: Selling Takes Time.

Part Two: Target Better Clients.

Day 6: Leads, Leads, Leads.

Day 7: Focus on ?10s?.

Day 8: Marketing with Permission.

Day 9: Referrals Are Nuclear Power.

Day 10: Get Your Net Working.

Day 11: Managing Your Network.

Day 12: Co-opetition: Partnering for Better Business.

Part Three: Better Selling Helps Your Clients.

Day 13: Opportunity in the New Rules.

Day 14: Marketing and Sales Work Together.

Day 15: Selling Services Is Different.

Day 16: It?s All About Communication.

Day 17: Power Sellers in the Accounting Industry.

Part Four: Power Tools for Better Selling.

Day 18: Newsletters Communicate to Sell.

Day 19: Speaking Attracts More Clients and Referrals.

Day 20: Advertising, Publicity, and Brochures.

Day 21: Online Marketing and Technology Consulting.

Day 22: Working with the Professionals.

Part Five: All Selling Is Personal Selling.

Day 23: Listening for Dollars, Talking for Dimes.

Day 24: Advancing Commitment.

Day 25: Focus: Building a Power Niche.

Day 26: Selling Value, Not Discounts.

Day 27: Your Differences Will Handle Objections.

Day 28: Pricing to Maximize Value.

Part Six: Extend Your Profits.

Day 29: Keeping Clients Sold: Service after the Sale.

Day 30: Clients Come Second: Five-Star Service.

Day 31: Invest First, Then Reap Powerful Profits.

Notes.

Bibliography.

Index.

ISBN: 9780471651499
ISBN-10: 0471651494
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 368
Published: 1st December 2004
Country of Publication: US
Dimensions (cm): 23.3 x 16.15  x 2.95
Edition Number: 1
Edition Type: Revised