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Power And Persuasion : Ideology And Rhetoric In Communist Yugoslavia, 1944-1953 - Carol S Lilly

Power And Persuasion

Ideology And Rhetoric In Communist Yugoslavia, 1944-1953

Paperback Published: 22nd December 2000
ISBN: 9780813338255
Number Of Pages: 287

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When the Communist Party of Yugoslavia (CPY) took power after the Second World War, it had a vision for a new and better society in which all humans would live together in peace and prosperity and in which their mutual exploitation would be eliminated. That vision required changes not only in the country's political and economic structure, but in its citizen's values, morals, goals, aesthetics, and social behavior. Based on extensive archival research, Lilly's study describes the CPY's struggle to realize that social and cultural transformation by means of oral, written, and visual persuasion in the first nine years after the war.Lilly's descriptions of party policies in such media as newspapers, journals, educational curricula, group activities like parades, workplace competitions, and volunteer labor brigades, and the production of both high and popular culture depict the evolving form and content of the party's persuasive rhetoric. Her archival work, moreover, reveals both societal reaction to such rhetoric and the extent to which party leaders adapted their persuasive policies in response to feedback from below. In this respect, Lilly places her work at the intersection of cultural history, cultural studies and politics by discussing how individuals and different groups perceive, digest, and remake culture from above in their own image.Ultimately, then, this study not only modifies current understandings of Yugoslavia's postwar history but informs us about the nature of state-society relations in dictatorial regimes and the complexities of cultural change. Moving beyond an interpretation of Yugoslavia's political and cultural history in the 1940s, it addresses broader questions like: How do dictatorial regimes maintain power and support? How do subject populations express their views and exert influence even under oppressive conditions? When and how does persuasive rhetoric work and what are its limits?

Acronymsp. vii
Acknowledgementsp. xi
Introductionp. 1
Note About Sourcesp. 9
Notesp. 11
Setting the Stagep. 17
Historical Reviewp. 17
External and Internal Constraintsp. 25
Notesp. 31
Tools of the Trade: The Apparatus for Cultural Changep. 35
The Communist Partyp. 35
The Statep. 42
Mass Organizationsp. 48
Notesp. 54
Problems of Persuasionp. 61
Internal Disunityp. 61
"Kadrovi Resavaju Sve"--Cadres Determine Everythingp. 66
Notesp. 71
Taking Power: Cultural Manipulation and Revolutionary Changep. 77
Compromise and Moderationp. 77
Partisanstvo in Postwar Rhetoricp. 86
Pragmatism and Partisanstvop. 92
Conclusionp. 105
Notesp. 107
Constructing the Framework: Mobilization and Controlp. 115
Shockwork and Competitionp. 118
Youth Volunteer Labor Brigadesp. 120
Economic Tasks and Educationp. 124
Culture and the Mediap. 128
Notesp. 132
The Cultural Transformation Beginsp. 137
New Goals and New Expectationsp. 138
Culture and Ideologyp. 140
Educating the Educatorsp. 148
Conclusionp. 153
Notesp. 154
The Cultural Transformation Delayedp. 161
The Soviet-Yugoslav Splitp. 162
Two Steps Backwardp. 165
Three Steps Forwardp. 175
Conclusionp. 189
Notesp. 191
The Cultural Transformation Transformedp. 198
1950: A Turning Pointp. 198
Further Reformsp. 208
The Sixth Party Congress and the Fourth Congress of the People's Frontp. 210
Playing by New Rulesp. 214
Notesp. 222
The Cultural Transformation Abandonedp. 229
Youth and Culture After the Soviet-Yugoslav Splitp. 229
Conclusionp. 240
Notesp. 242
Conclusionp. 245
Bibliographyp. 253
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780813338255
ISBN-10: 0813338255
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 287
Published: 22nd December 2000
Country of Publication: US
Dimensions (cm): 22.86 x 15.88  x 1.27
Weight (kg): 0.36
Edition Number: 1

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